RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
May 6 2024
  • by Suvi Leino
  • 0 Comments

How to Utilise Sales Data in Advertising Sales?

Sales data is an invaluable resource in advertising sales, providing ...

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blog
May 6 2024
  • by Petri Kokkonen
  • 0 Comments

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support ...

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blog
Apr 23 2024
  • by Suvi Leino
  • 0 Comments

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a ...

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blog
Mar 27 2024
  • by Suvi Leino
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Increasing ad revenue: Timeouts

Timeouts can significantly impact publishers' digital ad revenues, ...

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blog
Mar 26 2024
  • by Suvi Leino
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What Should Publishers Know about Developing In-house vs. Buying Tech Solutions?

Working with publishers has taught Relevant Digital much about the ...

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blog
Mar 14 2024
  • by Suvi Leino
  • 0 Comments

Unified platform for Ad inventory monetisation

Navigating the complexities of digital advertising, especially when ...

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blog
Feb 28 2024
  • by Petri Kokkonen
  • 0 Comments

Insights into Cookieless Chrome Audience - Time of Rebuilding

"It's the end of the world as we know it, and I feel fine," sang ...

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blog
Feb 28 2024
  • by Suvi Leino
  • 0 Comments

Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users ...

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blog
Feb 21 2024
  • by Suvi Leino
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Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jan 16 2024
  • by Suvi Leino
  • 0 Comments

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant ...

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