RELEVANT DIGITAL - BLOG
Insights on Header Bidding, Yield and Ad Tech for Publishers
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- Trends for Digital Publishers
- by Suvi Leino
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Relevant Digital CEO Co-Leads IAB Europe’s Programmatic Working Group
Relevant Digital’s CEO and Partner, Petri Kokkonen, has been ...
Read More: Relevant Digital CEO Co-Leads IAB Europe’s Programmatic Working Group- Trends for Digital Publishers
- by Suvi Leino
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Ad Tech Insights: OpenAds, Amazon in Header Bidding, d3con Takeaways
At Relevant Digital, March has been full of meaningful discussions, ...
Read More: Ad Tech Insights: OpenAds, Amazon in Header Bidding, d3con Takeaways- Ad Sales Operations
- by Suvi Leino
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Understanding Ad Revenue Performance Through Dimensions and Metrics
Programmatic monetisation generates vast amounts of data. While parts ...
Read More: Understanding Ad Revenue Performance Through Dimensions and Metrics- Trends for Digital Publishers
- by Suvi Leino
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Ad Tech Insights: Prebid Sales Agent, Video Caching and AdX Pricing Tests
As the programmatic landscape continues to evolve, publishers are ...
Read More: Ad Tech Insights: Prebid Sales Agent, Video Caching and AdX Pricing Tests- Header Bidding Management
- by Suvi Leino
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Prebid Server-Side: The Next Step in Programmatic Advertising
Header bidding has significantly transformed programmatic ...
Read More: Prebid Server-Side: The Next Step in Programmatic Advertising- Ad Monetization Tips
- by Thuy Ho
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Prebid Video: In-Stream, Out-Stream and Video Monetization
Video is one of the most valuable but complex revenue streams for ...
Read More: Prebid Video: In-Stream, Out-Stream and Video Monetization- Trends for Digital Publishers
- by Suvi Leino
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Ad Tech Insights: Amazon's Prebid Adapter, IAB Europe Report and Prebid 2026
As we look ahead to 2026, the ad tech landscape continues to shift at ...
Read More: Ad Tech Insights: Amazon's Prebid Adapter, IAB Europe Report and Prebid 2026- Trends for Digital Publishers
- by Petri Kokkonen
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A Love Letter to Journalists from the Ad Guy
Hey, it’s me here, the ad guy. I just wanted to write to you to say ...
Read More: A Love Letter to Journalists from the Ad Guy- Trends for Digital Publishers
- by Suvi Leino
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TCF and GDPR for Publishers in Europe: Where We Are Now
The IAB Transparency & Consent Framework (TCF) is an open ...
Read More: TCF and GDPR for Publishers in Europe: Where We Are Now- Trends for Digital Publishers
- by Suvi Leino
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Ad Tech Insights: AI on the Sell-Side, Deals API and Addressability in Europe
In December, our recap focuses on three developments shaping ...
Read More: Ad Tech Insights: AI on the Sell-Side, Deals API and Addressability in Europe
