RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 13 2024
  • by Petri Kokkonen
  • 0 Comments

Google Topics API in Prebid: Is It Valuable for Publishers and Advertisers?

In July, we heard that the hard cut of Google Chrome 3rd-party ...

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blog
Sep 9 2024
  • by Thuy Ho
  • 0 Comments

How to Optimise Ad Sales With Smart Analytics and Actionable Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Aug 13 2024
  • by Suvi Leino
  • 0 Comments

Meet the Relevant Yield Team at DMEXCO 2024

The Relevant Yield team is heading to Dmexco in Cologne this ...

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blog
Aug 8 2024
  • by Thuy Ho
  • 0 Comments

WetterOnline Increases Mobile Revenue With Prebid Mobile Integration

WetterOnline is a popular and well-loved name in Germany and ...

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blog
Aug 8 2024
  • by Suvi Leino
  • 0 Comments

What Google’s Cookie Policy Shift Means for Publishers in 2025?

In July 2024, Google announced on its blog that it would no longer ...

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blog
Aug 6 2024
  • by Suvi Leino
  • 0 Comments

Google Privacy Sandbox APIs Explained: What Publishers Need to Know in 2025

In July 2024, Google announced an update to its approach to ...

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blog
Jul 3 2024
  • by Thuy Ho
  • 0 Comments

Cannes Lions 2024 Recap: Key Trends and Highlights From the Festival

Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...

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blog
Jun 13 2024
  • by Thuy Ho
  • 0 Comments

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie ...

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blog
Jun 11 2024
  • by Thuy Ho
  • 0 Comments

Simplifying Header Bidding Management: Tools and Tips for Publishers

Header bidding is one of the best and most common money-makers in ...

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blog
May 13 2024
  • by Thuy Ho
  • 0 Comments

Prebid Mobile: Adapting New Privacy Changes

2024 started with Google (finally) removing third-party cookies for ...

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