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Jun 9 2025
Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?
News websites don’t just deliver stories, they also deliver ads. And ...
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May 22 2025
What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers
In April 2025, a U.S. federal court issued a landmark ruling: Google ...
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May 12 2025
Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
The efficiency of the digital advertising market does not depend ...
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Apr 30 2025
Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers
In April 2025, Google announced that it would no longer roll out a ...
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Apr 30 2025
5 Essential Metrics to Improve Header Bidding Performance
Header bidding is a technique where the publisher simultaneously ...
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Apr 7 2025
Trusted Server Explained: Why It Matters for Publishers in 2025
Trusted Server is an open-source server-side solution developed by ...
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Apr 3 2025
Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers
"Start testing, stop guessing" is Relevant Digital's motto, as our ...
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Apr 3 2025
Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights
Digital ad sales today is all about continuous optimisation, rapid ...
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Mar 12 2025
AI and Header Bidding – Efficiency and Better Results
Header Bidding allows publishers to increase their ad revenue in ...
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Mar 12 2025
Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks
What’s tougher—choosing from two or three wrapper options or sifting ...
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