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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Relevant Digital, Relevant Yield, Event

Hope we will meet in person at Programmatic I/O - The world’s leading conference on programmatic marketing

EDIT: Unfortunately, we have had to cancel our participation due to travel restrictions. You can probably see us in the next Programmatic I / O.   We ...

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by Suvi Leino on Aug 23, 2021 4:22:08 PM
Tags: Privacy, GDPR, Advertiser, Publisher

Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

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by Suvi Leino on Jun 1, 2021 2:00:00 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

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by Suvi Leino on Jun 1, 2021 12:49:52 PM
Tags: IAB, Relevant Digital

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...

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by Petri Kokkonen on May 19, 2021 1:04:10 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind the Relevant Yield development: Einar Sandberg

Relevant Yield is provided by a Nordic based company Relevant Digital, with more than a decade hands on experience in running programmatic ad operatio...

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by Suvi Leino on Mar 26, 2021 10:14:41 AM
Tags: Programmatic, Publisher, IAB, Ad Serving

Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

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by Suvi Leino on Mar 11, 2021 10:50:37 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

How to increase the programmatic revenue?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

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by Suvi Leino on Nov 30, 2020 6:45:00 AM
Tags: Technologies, Relevant Yield

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

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by Petri Kokkonen on Aug 19, 2020 2:31:04 PM
 

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