RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jan 14 2025
  • by Simo Kulmala
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Programmatic Advertising Trends 2025: What Publishers Should Watch

Programmatic advertising has established itself as the cornerstone of ...

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blog
Dec 10 2024
  • by Suvi Leino
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SSP Curated Deals: Do They Benefit Publishers?

At the core of a digital publisher’s success lies the ability to ...

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blog
Dec 10 2024
  • by Suvi Leino
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AdTech in Review: Key Trends and Takeaways from 2024

The year 2024 marked a significant turning point for digital media. ...

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blog
Nov 6 2024
  • by Suvi Leino
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Programmatic Advertising in 2024: Key Publisher Insights and Attitudes

IAB Europe has again released its annual 'Attitudes to Programmatic ...

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blog
Nov 5 2024
  • by Thuy Ho
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Getting Started with Prebid Server: A Practical Guide for Publishers

Header bidding is a programmatic ad sales technique used by more than ...

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blog
Nov 5 2024
  • by Petri Kokkonen
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Digital Media in 2025: Innovation, Strategy, and Growth Outlook

The digital media industry is transitioning into a new era, where ...

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blog
Oct 9 2024
  • by Thuy Ho
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Ad Refresh Best Practices: How to Do It Right and Boost Revenue

Digital Ad Sellers constantly look for innovative ways to increase ...

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blog
Sep 25 2024
  • by Suvi Leino
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DMEXCO 2024 Recap: European AdTech Trends and 2025 Outlook

DMEXCO 2024 once again offered a fantastic opportunity to explore the ...

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blog
Sep 13 2024
  • by Petri Kokkonen
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Google Topics API in Prebid: Is It Valuable for Publishers and Advertisers?

In July, we heard that the hard cut of Google Chrome 3rd-party ...

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blog
Sep 9 2024
  • by Thuy Ho
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How to Optimise Ad Sales With Smart Analytics and Actionable Data

Today, almost everyone in ad sales uses some form of analytics to ...

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