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RELEVANT DIGITAL - BLOG

Insights on Header Bidding, Yield and Ad Tech for Publishers

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Trends for Digital Publishers Ad Sales Operations Header Bidding Management Ad Monetization Tips Ad Revenue Optimization
Laptop, servers and a hand approving a web page, illustrating server-side control for publishers
Aug 18 2025

Server-Side and Trusted Server: Giving Control Back to Publishers?

In programmatic advertising, sales have long relied on client-side ...

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Illustration of the build or buy decision: in-house development with code, building blocks and maintenance versus an external cloud platform with rising revenue
Jul 2 2025

In-House vs External Ad Tech: What Really Works for Publishers

Choosing between building ad tech in-house or adopting third-party ...

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Web page with an ad block and a magnifying glass showing a rising chart
Jul 1 2025

How to Improve Ad Viewability: 5 Proven Ways to Boost Revenue

Ad viewability continues to be a hot topic for publishers. As buyers ...

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EU flag surrounded by documents and devices, symbolising the Digital Services Act
Jun 11 2025

Digital Services Act (DSA): Impact on Online Platform Publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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Two people working on laptops surrounded by ad sales charts and ad icons
Jun 9 2025

Programmatic In-House or Outsourced? A Publisher's Guide

News websites don’t just deliver stories, they also deliver ads. And ...

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Gavel breaking a chain next to a cracked Google logo and ad screens
May 22 2025

What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers

In April 2025, a U.S. federal court issued a landmark ruling: Google ...

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Ad on a tablet, circular arrows with a checkmark and a report with charts
May 12 2025

Demand Path Optimization Survey: Aligning Publisher and SSP Goals

The efficiency of the digital advertising market does not depend ...

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Chrome logo and a woman inspecting a cookie with a magnifying glass on a privacy document
Apr 30 2025

Chrome Third-Party Cookies Remain: Key Takeaways for Publishers

In April 2025, Google announced that it would no longer roll out a ...

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Diagram of header bidding sending a page to multiple bidders, with performance charts
Apr 30 2025

5 Essential Metrics to Improve Header Bidding Performance

Header bidding is a technique where the publisher simultaneously ...

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Cloud server surrounded by padlocks, symbolising a trusted server
Apr 7 2025

Trusted Server Explained: Why It Matters for Publishers in 2025

Trusted Server is an open-source server-side solution developed by ...

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