RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jan 15 2024
  • by Suvi Leino
  • 0 Comments

How to Optimise Ad Sales and Operations for Better Energy Efficiency

In today's digital advertising industry, there is a growing ...

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blog
Dec 8 2023
  • by Alex Fawcett
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Prebid Server for In-App Monetisation: Key Insights for Publishers

Have you been noticing ‘in-app headerbidding’ appearing more ...

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blog
Dec 7 2023
  • by Thuy Ho
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Common Mistakes to Avoid in Programmatic Advertising Sales

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 28 2023
  • by Suvi Leino
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Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 27 2023
  • by Thuy Ho
  • 0 Comments

Ask Us Anything: Your Questions About Relevant Yield, Answered

Relevant Yield is provided by a Nordic-based company, Relevant ...

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blog
Nov 14 2023
  • by Suvi Leino
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How to Foster Innovation and Sustainability in Media Sales

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
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How to Choose the Right Monetisation Tools for Programmatic Growth

The world of programmatic advertising is constantly changing, which ...

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blog
Sep 18 2023
  • by Suvi Leino
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TCF 2.2 for Publishers: What You Need to Know

IAB Europe’s Transparency & Consent Framework program helps ...

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blog
Sep 5 2023
  • by Suvi Leino
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Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech

Both advertisers and publishers have recently returned to a topic ...

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blog
Aug 29 2023
  • by Tuukka Aaltonen
  • 0 Comments

How to Optimise On-Page Ad Units for Better Programmatic Performance

In this article, we will cover how to place ad units on pages, ...

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