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Apr 3 2025
Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers
"Start testing, stop guessing" is Relevant Digital's motto, as our ...
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Apr 3 2025
Making Sales Data Actionable: How to Boost Ad Performance With the Right Insights
Digital ad sales today is all about continuous optimisation, rapid ...
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Mar 12 2025
Using AI in Header Bidding for Greater Efficiency and Results
Header Bidding allows publishers to increase their ad revenue in ...
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Mar 12 2025
Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks
What’s tougher—choosing from two or three wrapper options or sifting ...
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Mar 11 2025
Relevant Digital Expands Its Presence in the U.S. Market
Relevant Digital continues its expansion in the North American market ...
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Feb 11 2025
Programmatic and Direct Ad Sales: Why Publishers Need Both
The advertising sales landscape is more diverse than ever, and it is ...
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Feb 10 2025
Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance
Relevant Digital introduces Relevant AI. This AI-powered tool ...
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Jan 16 2025
Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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Jan 14 2025
How Relevant Yield Helps Publishers Succeed: Vision and Innovation in Action
At our core, we are driven by curiosity and a passion for supporting ...
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Jan 14 2025
Programmatic Advertising Trends 2025: What Publishers Should Watch
Programmatic advertising has established itself as the cornerstone of ...
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