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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Nov 5 2021

Empowering Publisher Sales Teams: How to Regain Control with the Right Tools

It seems that today's digital advertising ecosystem is like a ...

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blog
Jun 1 2021

How Does Prebid Make the Future Without Cookies Easier for Publishers?

Deleting third-party cookies from Chrome is a headache for ...

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blog
May 3 2021

What Is a Universal ID and Why It Matters in a Cookieless Future

It is not clear yet what will happen to targeting and measurement in ...

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blog
Mar 29 2021

Relevant Yield Partners with ID5 to Strengthen Identity and Privacy Solutions

Relevant Yield, the most empowering solution for digital publishers ...

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blog
Mar 11 2021

How to Set Up Ads.txt: A Guide for Publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB ...

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blog
Aug 19 2020

Dynamic Header Bidding Management Now Available in Relevant Yield

Nordic-based Relevant Digital is well known for Relevant Yield, its ...

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blog
Oct 14 2019

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, ...

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