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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Dec 16 2022

How Publishers Can Use Prebid Video to Increase Ad Sales

With advanced header bidding, a publisher can simplify and speed up ...

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blog
Dec 16 2022

Next Day Media Improved Efficiency and Revenue With Relevant Yield

Next Day Media works with a large number of Europe’s leading ...

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blog
Oct 17 2022

Case Study: How Shared IDs Helped Enable Cookieless Targeting

The digital advertising landscape is constantly evolving. One of the ...

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blog
Oct 12 2022

Relevant Yield: Trends and Lessons Learned in Maximizing Ad Revenue

In particular, publishers who receive income from selling media space ...

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blog
Jul 15 2022

Getting Started with Ad Refresh in Header Bidding Management

Publishers are constantly looking for new ways to increase their ...

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blog
May 16 2022

Professor Prebid by Prebid.org: A Tool to Streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid ...

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blog
Nov 5 2021

Empowering Publisher Sales Teams: How to Regain Control with the Right Tools

It seems that today's digital advertising ecosystem is like a ...

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blog
Jun 1 2021

How Does Prebid Make the Future Without Cookies Easier for Publishers?

Deleting third-party cookies from Chrome is a headache for ...

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blog
May 3 2021

What Is a Universal ID and Why It Matters in a Cookieless Future

It is not clear yet what will happen to targeting and measurement in ...

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blog
Mar 29 2021

Relevant Yield Partners with ID5 to Strengthen Identity and Privacy Solutions

Relevant Yield, the most empowering solution for digital publishers ...

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