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May 22 2023
In-App Ad Monetisation: Prebid Mobile Opportunities With Relevant Yield
As mobile usage continues to grow, mobile app publishers are always ...
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May 2 2023
Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers
Contextual data and advertising targeting based on it is one of the ...
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Apr 11 2023
Skalden Media Boosted Ad Revenue and Gained Control With Relevant Yield
Skalden Media is a Hamburg-based consulting agency that focuses on ...
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Apr 4 2023
Testing Prebid: Server-Side vs Client-Side Performance Compared
Prebid is gaining popularity among publishers as an open-source ...
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Mar 20 2023
Key Data Trends Publishers Should Know in 2025
The familiar and long-serving third-party cookies are gradually ...
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Dec 16 2022
Next Day Media Improved Efficiency and Revenue With Relevant Yield
Next Day Media works with a large number of Europe’s leading ...
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Oct 17 2022
Case Study: How Shared IDs Helped Enable Cookieless Targeting
The digital advertising landscape is constantly evolving. One of the ...
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Oct 12 2022
Relevant Yield: Trends and Lessons Learned in Maximizing Ad Revenue
In particular, publishers who receive income from selling media space ...
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Jul 15 2022
Getting Started with Ad Refresh in Header Bidding Management
Publishers are constantly looking for new ways to increase their ...
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May 16 2022
Professor Prebid by Prebid.org: A Tool to Streamline Header Bidding
Prebid.org, the organization that oversees open source Prebid ...
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