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RELEVANT DIGITAL - BLOG

Insights on Header Bidding, Yield and Ad Tech for Publishers

Rollercoaster winding through a colourful digital landscape
Jun 13 2024

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie ...

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Floating tablets and phones above an office, symbolising mobile app advertising
May 13 2024

Prebid Mobile: Adapting New Privacy Changes

2024 started with Google (finally) removing third-party cookies for ...

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How can a publisher prepare for the decline of third-party cookies?
Apr 23 2024

How Publishers Can Prepare for the End of Third-Party Cookies

The decline of third-party cookies continues to cause headaches for ...

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Desk with analytics dashboards and a bitten cookie on screen
Feb 28 2024

Cookieless Chrome Audience: A Time for Rebuilding

"It's the end of the world as we know it, and I feel fine," sang ...

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Browser window filled with padlocks and shields, symbolising private browsing
Feb 28 2024

Why Ads May Not Show in Safari’s Private Browsing Mode

Private Browsing is a feature of the Safari browser that allows users ...

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Close-up of an eye with a holographic data interface
Jan 16 2024

What to Expect in Digital Media Sales in 2024

At the beginning of the year, it has been our tradition at Relevant ...

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Floating island with people, trees, wind turbines and tech icons, symbolising sustainable media sales
Jan 15 2024

How to Optimise Ad Sales and Operations for Better Energy Efficiency

In today's digital advertising industry, there is a growing ...

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Person holding a smartphone in front of a laptop
Dec 8 2023

Prebid Server for In-App Monetisation: Key Insights for Publishers

Have you been noticing ‘in-app headerbidding’ appearing more ...

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Futuristic office desk with holographic screens showing a rising revenue chart
Dec 7 2023

Common Mistakes to Avoid in Programmatic Advertising Sales

Programmatic advertising began shaping up in the mid-2000s with the ...

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Relevant Yield alarms list on a laptop with a warning icon
Nov 28 2023

Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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