Relevant Digital Launches Automated Floor Price Optimization

Relevant Digital is introducing a new optimization engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimization, dynamically adjusts floor prices to help publishers increase ad revenue while cutting the manual work of managing floor price strategies.

Relevant Yield’s Automated Floor Price Optimization uses publisher-specific machine learning models to analyze thousands of auction signals across more than 60 metrics and dimensions. The models are updated several times per day and can incorporate publishers’ first-party data, allowing floor price strategies to adapt to the characteristics of each publisher’s inventory.

Rather than optimizing CPM in isolation, the solution considers the wider auction environment when determining floor prices. Publishers retain control through configurable minimum floor prices, placement-level activation and ad server pricing rules, with real-time reporting providing full transparency into optimization performance.

“Floor price optimization is a good example of where AI can bring real value to publishers,” said Petri Kokkonen, CEO and Partner at Relevant Digital. “There are simply too many changing signals and dependencies for static rules to respond effectively in every auction environment. By combining granular publisher data with machine learning, we can continuously adapt floor prices while keeping the publisher in control.”

Automated Floor Price Optimization works across Prebid bidders, ad servers, Amazon TAM and The Trade Desk OpenAds, and supports client-side and server-side setups across desktop, mobile web and native app environments, including in-app header bidding. Early results show revenue uplift for almost all sellers, averaging 2–4%, with some seeing considerably more, depending on the publisher's inventory, demand pressure and existing floor price strategy.

Automated Floor Price Optimization is included with Relevant Yield’s HB Analytics and HB Manager at no additional cost.

For more information, please contact:
Petri Kokkonen, CEO
petri.kokkonen(a)relevant-digital.com