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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...

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by Thuy Ho on Dec 7, 2023 5:50:27 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield, API Insights

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They are behind a large number of news media, publishers, weekly newspapers and niche...

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by Suvi Leino on Aug 10, 2022 11:33:00 AM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield, API Insights, HB Analytics

Protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementati...

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by Suvi Leino on Feb 17, 2022 1:59:00 PM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

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by Suvi Leino on Sep 10, 2021 3:36:53 PM
 

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