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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Privacy, Google, Cookies

Google's new approach: What does the retention of third-party cookies mean?

In July 2024, Google announced on its blog that it would no longer (at least for now) remove third-party cookies from its Chrome browser as originally...

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by Suvi Leino on Aug 8, 2024 9:31:35 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

In July 2024, Google announced an update to its approach to third-party cookies in the Chrome browser. The initially planned phase-out of cookies, ann...

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by Suvi Leino on Aug 6, 2024 8:44:00 AM
Tags: Data, Privacy, Google, Cookies, Relevant Yield

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...

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by Thuy Ho on Jun 13, 2024 12:39:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

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by Petri Kokkonen on May 6, 2024 4:27:27 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

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by Suvi Leino on Apr 23, 2024 1:17:00 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Insights into cookieless Chrome audience - Time of rebuilding

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

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by Petri Kokkonen on Feb 28, 2024 2:24:13 PM
Tags: Data, Publisher, Cookies

The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...

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by Suvi Leino on May 2, 2023 11:51:53 AM
Tags: Data, Publisher, Cookies

Key data trends for Publishers in 2024

Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...

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by Suvi Leino on Mar 20, 2023 4:10:08 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

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by Suvi Leino on Sep 20, 2022 10:25:16 AM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
 

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