RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jun 13 2024
  • by Thuy Ho
  • 0 Comments

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie ...

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blog
May 6 2024
  • by Petri Kokkonen
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Commercialising Cookieless Inventory: Current Status and Future Outlook

Recently, Google announced that removing third-party cookie support ...

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blog
Apr 23 2024
  • by Suvi Leino
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How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a ...

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blog
May 2 2023
  • by Suvi Leino
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The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Contextual data and advertising targeting based on it is one of the ...

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blog
Mar 20 2023
  • by Suvi Leino
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Key data trends for Publishers in 2024

Familiar and reliable third-party cookies that have served the ...

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blog
Sep 20 2022
  • by Suvi Leino
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Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ...

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blog
May 3 2021
  • by Suvi Leino
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How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in ...

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blog
Apr 2 2020
  • by Suvi Leino
  • 0 Comments

Third-party cookies: how will digital marketing survive without them?

Google has announced its decision to block third-party cookies from ...

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blog
May 10 2019
  • by Olli Järvilehto
  • 0 Comments

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that it will bring new privacy controls to Chrome, ...

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