In July 2024, Google announced on its blog that it would no longer (at least for now) remove third-party cookies from its Chrome browser as originally...

In July 2024, Google announced an update to its approach to third-party cookies in the Chrome browser. The initially planned phase-out of cookies, ann...

Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...

Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to d...

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...

"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...

Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...

Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...