It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. Chrome’s user base is so la...

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...

People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all...