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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In June 2021 Google announc...

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by Suvi Leino on Mar 4, 2021 12:36:00 PM
Tags: Data, Privacy, Google, Cookies

Targeted advertising: Will FLoC replace third-party cookies in Chrome browser?

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In June 2021 Google announc...

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by Suvi Leino on Feb 4, 2021 2:14:29 PM
Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data audiences?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
Tags: Data, Relevant Audience, Advertiser

How to take advantage of data in programmatic campaigns

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

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by Suvi Leino on Apr 17, 2020 12:35:00 PM
Tags: Data, Relevant Audience, Advertiser

What are 1st, 2nd and 3rd party data?

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

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by Suvi Leino on Dec 5, 2019 12:42:00 PM
Tags: Data, Privacy, GDPR

Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...

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by Olli Järvilehto on Mar 27, 2019 12:52:00 PM
Tags: Data, Relevant Digital

Relevant Digital is more than ad-tech

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...

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by Suvi Leino on Feb 19, 2019 3:24:00 PM
Tags: Data, Relevant Audience, Advertiser

How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...

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by Suvi Leino on Oct 15, 2018 2:59:00 PM
Tags: Data, Relevant Audience, Advertiser, Relevant Digital

Segment Finder helps to find segments available on Relevant Audience

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all...

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by Suvi Leino on Jan 9, 2018 4:25:00 PM
 

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