Google Privacy Sandbox APIs
At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...
Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...
At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...
Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...
It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...
Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...
The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...
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