What developments can be expected in digital media sales in 2024?
At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...
Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...
Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...
At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...
Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...
It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...
Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...
"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...
Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...
The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...
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