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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

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by Suvi Leino on Sep 20, 2022 10:25:16 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox: Topics API replaced FloC

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In July 2022 Google announc...

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by Suvi Leino on Aug 18, 2022 8:00:00 AM
Tags: Data, Privacy, Google, Cookies

Google Privacy Sandbox APIs

At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In July 2022 Google announc...

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by Suvi Leino on Feb 15, 2022 12:36:00 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

Digital media and advertising trends for 2022

The year 2021 was in many ways exceptional for all of us and the development of digital media and its advertising has mainly been done from the home o...

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by Suvi Leino on Jan 17, 2022 12:39:00 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data audiences?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
Tags: Data, Relevant Audience, Advertiser

How to take advantage of data in programmatic campaigns

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

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by Suvi Leino on Apr 17, 2020 12:35:00 PM
Tags: Data, Relevant Audience, Advertiser

What are 1st, 2nd and 3rd party data?

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

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by Suvi Leino on Dec 5, 2019 12:42:00 PM
Tags: Data, Privacy, GDPR

Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...

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by Olli Järvilehto on Mar 27, 2019 12:52:00 PM
Tags: Data, Relevant Digital

Relevant Digital is more than ad-tech

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...

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by Suvi Leino on Feb 19, 2019 3:24:00 PM
 

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