Jan 16 2024
What developments can be expected in digital media sales in 2024?
At the beginning of the year, it has been our tradition at Relevant ...
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May 2 2023
The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives
Contextual data and advertising targeting based on it is one of the ...
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Mar 20 2023
Key data trends for Publishers in 2024
Familiar and reliable third-party cookies that have served the ...
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Jan 5 2023
What developments can be expected in digital media sales in 2023?
At the turn of the year, we at Relevant Digital have had a habit of ...
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Sep 20 2022
Podcast: How to thrive in the cookieless present (and future) with shared IDs
Olli Järvilehto, COO of Relevant Digital, was visiting our partner ...
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May 3 2021
How does Universal ID work when third-party cookies are going to be history?
It is not clear yet what will happen to targeting and measurement in ...
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Jul 14 2020
Where should you pay attention to when buying data audiences?
Instead of buying ad spaces the advertisers are opting to buy ...
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Apr 17 2020
How to take advantage of data in programmatic campaigns
Programmatic buying refers to the purchase of media space through ...
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Dec 5 2019
What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the ...
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Mar 27 2019
Data traders’ drop out game has started?
Last week, it was reported that Oracle has stopped selling AddThis ...
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