Where should you pay attention to when buying data audiences?
Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...
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Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...
People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...
We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all...
Gradually the year is coming to an end and our thoughts turn to the coming year. In many ways, this year has been very exceptional for all of us. On t...
Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...
Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...
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