What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...
People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...
Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...
In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...
Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...
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