How to take advantage of data in programmatic campaigns
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
Last week, it was reported that Oracle has stopped selling AddThis data in Europe (link). AddThis tool might be unknown to the general public. It’s a ...
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...
People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...
Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...
It’s been three months since Google turned off third-party cookies on 1% of its traffic, and it’s been a rollercoaster! The testing phase for Privacy ...
"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...
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