Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...
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More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...
The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...
Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...
When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...
The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inve...
At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...
Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...
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