RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Aug 10 2022
  • by Suvi Leino
  • 0 Comments

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They ...

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blog
Jul 15 2022
  • by Suvi Leino
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Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their ...

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blog
May 16 2022
  • by Suvi Leino
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Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid ...

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blog
Feb 17 2022
  • by Suvi Leino
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Protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot going ...

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blog
Nov 16 2021
  • by Suvi Leino
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Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad ...

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blog
Sep 10 2021
  • by Suvi Leino
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GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important ...

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blog
Jun 1 2021
  • by Suvi Leino
  • 0 Comments

How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for ...

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blog
Mar 11 2021
  • by Suvi Leino
  • 0 Comments

Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB ...

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blog
Mar 5 2020
  • by Suvi Leino
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The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - ...

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blog
Oct 14 2019
  • by Suvi Leino
  • 0 Comments

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, ...

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