Jul 15 2022
Header bidding Management: How to get started with Ad refresh?
Publishers are constantly looking for new ways to increase their ...
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May 16 2022
Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding
Prebid.org, the organization that oversees open source Prebid ...
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Feb 17 2022
Protect your digital advertising revenues with Relevant Yield alarms
Digital sales, development and ad ops teams usually have a lot going ...
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Nov 16 2021
Header bidding Analytics: Important metrics to follow?
Header bidding is a technique where the publisher offers the same ad ...
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Sep 10 2021
GUIDE: How publisher can optimize programmatic revenue in 3 steps?
For many online publishers, programmatic advertising is an important ...
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Jun 1 2021
How does Prebid make the future without cookies easier for publishers?
Deleting third-party cookies from Chrome is a headache for ...
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Mar 11 2021
Ads.txt instructions for publishers
Authorized Digital Sellers or ads.txt is a project launched by IAB ...
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Mar 5 2020
The differences in Display & Video 360 and Google Ads?
Google offers advertisers two ways of running display activity - ...
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Oct 14 2019
Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, ...
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Dec 27 2018
Growing trend: in-housing in digital marketing
The talk about advertisers' desire and need to take their digital ...
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