RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Feb 11 2025
  • by Suvi Leino
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How AI Assistants Revolutionise Ad Revenue Optimisation and Analytics?

Managing ad sales is more complex than ever, yet it presents ...

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blog
Feb 10 2025
  • by Suvi Leino
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Relevant Digital Launches Relevant AI – An Intelligent Assistant to Revolutionise Ad Monetisation and Analytics

Relevant Digital introduces Relevant AI. This AI-powered tool ...

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blog
Jan 14 2025
  • by Petri Kokkonen
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How Relevant Yield Empowers Publishers: Our Journey, Vision, and Commitment to Innovation

At our core, we are driven by curiosity and a passion for supporting ...

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blog
Sep 9 2024
  • by Thuy Ho
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Ad Sales Analytics and Effective Optimisation with Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Jul 3 2024
  • by Thuy Ho
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Cannes Lions 2024: Trends And Highlights

Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...

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blog
Jun 11 2024
  • by Thuy Ho
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How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in ...

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blog
Jan 15 2024
  • by Suvi Leino
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How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing ...

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blog
Dec 7 2023
  • by Thuy Ho
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Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 14 2023
  • by Suvi Leino
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How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
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How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This ...

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