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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Data, Privacy, Google, Cookies, Relevant Yield

Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...

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by Thuy Ho on Jun 13, 2024 12:39:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its ...

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by Thuy Ho on Jun 11, 2024 9:35:59 AM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

What should publishers know about developing in-house vs. buying tech solutions?

Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...

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by Suvi Leino on Mar 26, 2024 12:09:08 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.

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by Suvi Leino on Jan 15, 2024 2:11:27 PM
Tags: Programmatic, Header Bidding, Ad Serving, Relevant Yield, Mobile

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more frequently in your feeds lately? It's because ad monetisation in apps is gaining momentum...

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by Alex Fawcett on Dec 8, 2023 8:30:18 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...

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by Thuy Ho on Dec 7, 2023 5:50:27 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

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by Suvi Leino on Nov 14, 2023 8:29:57 PM
Tags: Programmatic, Relevant Digital, Relevant Yield, Prebid

How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...

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by Suvi Leino on Oct 20, 2023 12:38:30 PM
Tags: Relevant Digital, Relevant Yield, Event

DMEXCO 2023: Experiences and Highlights

Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising indust...

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by Thuy Ho on Oct 4, 2023 10:58:04 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

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by Suvi Leino on Sep 5, 2023 6:31:00 PM
 

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