RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 9 2024
  • by Thuy Ho
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Ad Sales Analytics and Effective Optimisation with Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Jul 3 2024
  • by Thuy Ho
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Cannes Lions 2024: Trends And Highlights

Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...

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blog
Jun 13 2024
  • by Thuy Ho
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Privacy Sandbox Topics API tests: Updated insights

Nearly six months have passed since Google reduced third-party cookie ...

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blog
Jun 11 2024
  • by Thuy Ho
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How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in ...

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blog
Jan 15 2024
  • by Suvi Leino
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How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing ...

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blog
Dec 8 2023
  • by Alex Fawcett
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Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more ...

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blog
Dec 7 2023
  • by Thuy Ho
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Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 14 2023
  • by Suvi Leino
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How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
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How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This ...

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blog
Oct 4 2023
  • by Thuy Ho
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DMEXCO 2023: Experiences and Highlights

Every year, Relevant Digital eagerly looks forward to DMEXCO, the ...

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