Cannes Lions 2024: Trends And Highlights
Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...
Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...
Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its ...
Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...
In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.
Have you been noticing ‘in-app headerbidding’ appearing more frequently in your feeds lately? It's because ad monetisation in apps is gaining momentum...
Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...
Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...
The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...
Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising indust...
Cannes Lions is a rather new event for Relevant Digital, as we didn’t fully attend until three years ago. However, I think it’s safe to say that we en...
In recent years, the funding models for digital services have become a significant topic of discussion, mainly due to privacy concerns. The "Pay or Ok...
Nearly six months have passed since Google reduced third-party cookie support for 1% of its Chrome traffic. Immediately after the support was removed,...
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