RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Thuy Ho
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Ad Sales Analytics and Effective Optimisation with Data
Today, almost everyone in ad sales uses some form of analytics to ...
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Cannes Lions 2024: Trends And Highlights
Cannes Lions is a rather new event for Relevant Digital, as we didn’t ...
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How to simplify header bidding management?
Header bidding is one of the best and most common money-makers in ...
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How to optimise advertising sales and operations for greater energy efficiency?
In today's digital advertising industry, there is a growing ...
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Mistakes to Avoid in Programmatic Selling?
Programmatic advertising began shaping up in the mid-2000s with the ...
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How to foster innovative and sustainable media sales?
Increasing revenue streams from digital advertising and ...
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How to evaluate monetisation tools and support for developing programmatic sales
The world of programmatic advertising is in constant flux. This ...
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DMEXCO 2023: Experiences and Highlights
Every year, Relevant Digital eagerly looks forward to DMEXCO, the ...
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Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem
Both advertisers and publishers have recently returned to a topic ...
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Key takeaways from Prebid.js webinar: updates and roadmap
Prebid Server has been growing rapidly in popularity, but that ...
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