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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Publisher, Relevant Digital, Header Bidding, Ad Serving, Relevant Yield

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

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by Olli Järvilehto on Nov 5, 2021 4:18:53 PM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

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by Suvi Leino on Sep 10, 2021 3:36:53 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How can a publisher take advantage of prebid video to increase ad sales?

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

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by Suvi Leino on Sep 8, 2021 2:43:03 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

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by Suvi Leino on Jun 1, 2021 12:49:52 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind the Relevant Yield development: Einar Sandberg

Relevant Yield is provided by a Nordic based company Relevant Digital, with more than a decade hands on experience in running programmatic ad operatio...

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by Suvi Leino on Mar 26, 2021 10:14:41 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

How to increase the programmatic revenue?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

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by Suvi Leino on Nov 30, 2020 6:45:00 AM
Tags: Technologies, Relevant Yield

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

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by Petri Kokkonen on Aug 19, 2020 2:31:04 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

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by Suvi Leino on Oct 14, 2019 12:44:00 PM
 

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