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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Programmatic, Publisher, Relevant Digital, Ad Serving, Relevant Yield

Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...

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by Suvi Leino on Mar 2, 2023 1:01:18 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

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by Thuy Ho on Feb 1, 2023 3:30:00 PM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind Relevant Yield's customer success: Alex Fawcett

Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their ad...

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by Suvi Leino on Nov 2, 2022 4:44:31 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...

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by Suvi Leino on Oct 12, 2022 1:06:00 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

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by Suvi Leino on Sep 20, 2022 10:25:16 AM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield, API Insights

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They are behind a large number of news media, publishers, weekly newspapers and niche...

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by Suvi Leino on Aug 10, 2022 11:33:00 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...

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by Suvi Leino on Jul 15, 2022 12:36:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...

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by Suvi Leino on May 16, 2022 12:39:07 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield, API Insights, HB Analytics

Protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementati...

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by Suvi Leino on Feb 17, 2022 1:59:00 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 16, 2021 11:28:00 AM
 

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