For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...