Relevant Digital introduces Relevant AI. This AI-powered tool provides digital advertising sales professionals and operations teams with a fast, intelligent way to analyse sales data, assess technical performance, and identify new business opportunities.
Relevant AI acts like a personal assistant that can answer any question – but beyond that, it has access to all ad sales figures, metrics, and appropriate technical sources, delivering real-time recommendations, identifying growth opportunities, and helping sales teams make data-driven decisions.
Fully integrated into the Relevant Yield platform, Relevant AI helps ad sales and operations discover new clients, anticipate market trends, and identify sales and technical optimisation opportunities without manual reporting, simply using natural language queries to cross language barriers. It simplifies and accelerates sales data processing, enables the ability to see significant trends that are hard to spot for humans and offers actionable insights to improve results. Additionally, AI supports programmatic advertising strategies, assists with Prebid configurations, and answers technical sales-related questions.
"Relevant AI introduces a new way for sales professionals and ad tech geeks to leverage advertising data. It doesn’t just generate reports – it delivers actionable recommendations that help identify new clients and grow sales more efficiently than ever. Seeing the AI in action, analysing real data in real-time, is an eye-opening experience." says Petri Kokkonen, CEO of Relevant Digital.
In the future, Relevant AI will continue enhancing its capabilities with machine learning and advanced LLM models, further refining analytics, enhancing competitive analysis, and providing even more precise sales optimisation recommendations. Relevant AI is now available on the Relevant Yield platform, and is designed to support ad sales growth. Activation is required, and further information is available from Relevant Digital’s customer team.
About Relevant Yield
Relevant Yield is a modular SaaS platform that provides ad sales professionals with the tools to improve sales efficiency, increase revenue, and optimise operations. It helps digital advertising sellers streamline processes, maintain complete control over their ad inventory, and reduce costs. The platform includes modules for ad revenue reporting, real-time performance analytics, and header bidding management including a Prebid server, which offers a comprehensive view of sales performance and optimisation opportunities. Users can leverage the whole platform or select only the modules that best fit their needs.
Relevant Yield is used in over 23 countries and supports all primary ad servers, allowing ad sales professionals flexibility without vendor lock-in. Its scalable and adaptable structure ensures that the solution meets the diverse needs of different advertising sales teams and media companies, regardless of their sales strategies or technology environments.
Relevant Yield is developed by Relevant Digital, an international AdTech company that provides innovative software solutions for digital advertising sales management and optimisation. With over 13 years of experience, the company delivers tools that help clients enhance sales efficiency, maximise revenue, and leverage data for a competitive advantage.
For more information, contact us.