RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Mar 26 2024
  • by Suvi Leino
  • 0 Comments

In-House vs. Vendor Tech: What Publishers Should Consider

Working with publishers has taught Relevant Digital much about the ...

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blog
Feb 28 2024
  • by Petri Kokkonen
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Cookieless Chrome Audience: A Time for Rebuilding

"It's the end of the world as we know it, and I feel fine," sang ...

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blog
Feb 28 2024
  • by Suvi Leino
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Why Ads May Not Show in Safari’s Private Browsing Mode

Private Browsing is a feature of the Safari browser that allows users ...

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blog
Feb 21 2024
  • by Suvi Leino
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Digital Services Act (DSA) and Its Impact on Online Platform Publishers

The Digital Services Act (DSA) is a regulation of the European Union ...

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blog
Jan 16 2024
  • by Suvi Leino
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What to Expect in Digital Media Sales in 2024

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024
  • by Suvi Leino
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How to Optimise Ad Sales and Operations for Better Energy Efficiency

In today's digital advertising industry, there is a growing ...

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blog
Nov 14 2023
  • by Suvi Leino
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How to Foster Innovation and Sustainability in Media Sales

Increasing revenue streams from digital advertising and ...

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blog
Sep 18 2023
  • by Suvi Leino
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TCF 2.2 for Publishers: What You Need to Know

IAB Europe’s Transparency & Consent Framework program helps ...

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blog
Sep 8 2023
  • by Suvi Leino
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Belgium’s APD and the IAB TCF Decision: What’s the Current Situation?

IAB Transparency & Consent Framework (TCF) is an open standard ...

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blog
Sep 5 2023
  • by Suvi Leino
  • 0 Comments

Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech

Both advertisers and publishers have recently returned to a topic ...

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