For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

Digital sales, development and ad ops teams usually have a lot of going on at the same time. When the focus is strongly on, for example, the implement...

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...

The title, “What is an ad server” might seem too basic for anyone that is already familiar with ad operations. But there IS confusion about this! Sinc...