Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...

The title, “What is an ad server” might seem too basic for anyone that is already familiar with ad operations. But there IS confusion about this! Sinc...

The Implementation of Ads.txt file has become a standard very rapidly. By the end of October, DoubleClick Bid Manager will only buy a publisher’s inve...

Are you considering to change ad server? Ad server migration and implementation requires ad management skills and a thorough knowledge of ad operation...

A glance at any of the advertising landscapes below will tell you that the ad tech market has become fragmented over the past few years. Ad tech vendo...