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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, Technologies, Publisher, Ad Serving

Why are ads not always displayed in Safari's Private Browsing mode?

Private Browsing is a feature of the Safari browser that allows users to browse the web without leaving traces in the browsing history or saving cooki...

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by Suvi Leino on Feb 28, 2024 1:38:10 PM
Tags: Privacy, CMP, Publisher, IAB, Ad Serving

Digital services act (DSA) and its impact on online platform publishers

The Digital Services Act (DSA) is a regulation of the European Union that will become applicable on February 16, 2024, to improve the regulation of di...

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by Suvi Leino on Feb 21, 2024 12:48:53 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.

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by Suvi Leino on Jan 15, 2024 2:11:27 PM
Tags: Programmatic, Header Bidding, Ad Serving, Relevant Yield, Mobile

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more frequently in your feeds lately? It's because ad monetisation in apps is gaining momentum...

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by Alex Fawcett on Dec 8, 2023 8:30:18 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've wi...

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by Thuy Ho on Dec 7, 2023 5:50:27 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

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by Suvi Leino on Nov 14, 2023 8:29:57 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

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by Suvi Leino on Sep 5, 2023 6:31:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Key takeaways from Prebid.js webinar: updates and roadmap

Prebid Server has been growing rapidly in popularity, but that doesn't stop Prebid JS from evolving. On May 25th, 2023, Prebid hosted a webinar to ann...

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by Thuy Ho on May 30, 2023 5:19:33 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, server-side has emerged as a crucial tool for publishers to optimise their adverti...

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by Thuy Ho on Mar 20, 2023 3:27:08 PM
Tags: Programmatic, Publisher, Relevant Digital, Ad Serving, Relevant Yield

Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...

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by Suvi Leino on Mar 2, 2023 1:01:18 PM
 

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