How to evaluate monetisation tools and support for developing programmatic sales
The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...
The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...
IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the req...
Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...
The Relevant Yield team is heading to Dmexco in Cologne this September. We will be on-site at Koelnmesse GmbH on September 20-21, 2023. Our booth loca...
Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' da...
Familiar and reliable third-party cookies that have served the digital advertising industry for years are likely to disappear from the market in the f...
In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...
At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...
Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...
