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Feb 11 2025
Programmatic and Direct Ad Sales: Why Publishers Need Both
The advertising sales landscape is more diverse than ever, and it is ...
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Feb 11 2025
How AI Assistants Are Changing Ad Revenue Optimisation and Analytics
Managing ad sales is more complex than ever, yet it presents ...
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Feb 10 2025
Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance
Relevant Digital introduces Relevant AI. This AI-powered tool ...
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Jan 16 2025
Overview of the "Pay or Okay" Model in Europe
In recent years, the funding models for digital services have become ...
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Dec 10 2024
SSP Curated Deals: Do They Benefit Publishers?
At the core of a digital publisher’s success lies the ability to ...
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Dec 10 2024
AdTech in Review: Key Trends and Takeaways from 2024
The year 2024 marked a significant turning point for digital media. ...
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Nov 6 2024
Programmatic Advertising in 2024: Key Publisher Insights and Attitudes
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Sep 25 2024
DMEXCO 2024 Recap: European AdTech Trends and 2025 Outlook
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Aug 6 2024
Google Privacy Sandbox APIs Explained: What Publishers Need to Know in 2025
In July 2024, Google announced an update to its approach to ...
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Apr 23 2024
How Publishers Can Prepare for the End of Third-Party Cookies
The decline of third-party cookies continues to cause headaches for ...
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