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Jan 15 2024
How to Optimise Ad Sales and Operations for Better Energy Efficiency
In today's digital advertising industry, there is a growing ...
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Nov 28 2023
Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms
Digital sales, development, and ad ops teams usually have a lot going ...
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Nov 14 2023
How to Foster Innovation and Sustainability in Media Sales
Increasing revenue streams from digital advertising and ...
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Oct 20 2023
How to Choose the Right Monetisation Tools for Programmatic Growth
The world of programmatic advertising is constantly changing, which ...
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Sep 18 2023
TCF 2.2 for Publishers: What You Need to Know
IAB Europe’s Transparency & Consent Framework program helps ...
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Sep 5 2023
Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech
Both advertisers and publishers have recently returned to a topic ...
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May 2 2023
Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers
Contextual data and advertising targeting based on it is one of the ...
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Mar 20 2023
Key Data Trends Publishers Should Know in 2025
The familiar and long-serving third-party cookies are gradually ...
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Dec 16 2022
Next Day Media Improved Efficiency and Revenue With Relevant Yield
Next Day Media works with a large number of Europe’s leading ...
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Oct 17 2022
Case Study: How Shared IDs Helped Enable Cookieless Targeting
The digital advertising landscape is constantly evolving. One of the ...
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