Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

Google has announced its decision to block third-party cookies from Chrome in two years. In June 2021 Google announced that it is delaying its plans t...