Sep 18 2023
TCF 2.2 for Publishers: What You Need to Know
IAB Europe’s Transparency & Consent Framework program helps ...
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Sep 5 2023
Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech
Both advertisers and publishers have recently returned to a topic ...
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May 2 2023
Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers
Contextual data and advertising targeting based on it is one of the ...
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Mar 20 2023
Key Data Trends Publishers Should Know in 2025
The familiar and long-serving third-party cookies are gradually ...
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Dec 16 2022
How Publishers Can Use Prebid Video to Increase Ad Sales
With advanced header bidding, a publisher can simplify and speed up ...
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Dec 16 2022
JP/Politikens Hus Streamlines Processes and Boosts Efficiency With Relevant Yield
JP / Politikens Hus is one of Denmark's leading media companies. They ...
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Dec 16 2022
Next Day Media Improved Efficiency and Revenue With Relevant Yield
Next Day Media works with a large number of Europe’s leading ...
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Oct 17 2022
Case Study: How Shared IDs Helped Enable Cookieless Targeting
The digital advertising landscape is constantly evolving. One of the ...
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Oct 12 2022
Relevant Yield: Trends and Lessons Learned in Maximizing Ad Revenue
In particular, publishers who receive income from selling media space ...
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Jul 15 2022
Getting Started with Ad Refresh in Header Bidding Management
Publishers are constantly looking for new ways to increase their ...
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