What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...
More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...
Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...
The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...
IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th N...
Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...
AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...
People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...
Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...
