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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Aug 6 2024

Google Privacy Sandbox APIs Explained: What Publishers Need to Know in 2025

In July 2024, Google announced an update to its approach to ...

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blog
Apr 23 2024

How Publishers Can Prepare for the End of Third-Party Cookies

The decline of third-party cookies continues to cause headaches for ...

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blog
Feb 28 2024

Why Ads May Not Show in Safari’s Private Browsing Mode

Private Browsing is a feature of the Safari browser that allows users ...

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blog
Jan 16 2024

What to Expect in Digital Media Sales in 2024

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024

How to Optimise Ad Sales and Operations for Better Energy Efficiency

In today's digital advertising industry, there is a growing ...

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blog
Nov 28 2023

Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 14 2023

How to Foster Innovation and Sustainability in Media Sales

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023

How to Choose the Right Monetisation Tools for Programmatic Growth

The world of programmatic advertising is constantly changing, which ...

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blog
Sep 5 2023

Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech

Both advertisers and publishers have recently returned to a topic ...

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blog
May 2 2023

Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers

Contextual data and advertising targeting based on it is one of the ...

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