Jul 14 2020
Where should you pay attention to when buying data audiences?
Instead of buying ad spaces the advertisers are opting to buy ...
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Apr 17 2020
How to take advantage of data in programmatic campaigns
Programmatic buying refers to the purchase of media space through ...
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Apr 2 2020
Third-party cookies: how will digital marketing survive without them?
Google has announced its decision to block third-party cookies from ...
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Mar 5 2020
The differences in Display & Video 360 and Google Ads?
Google offers advertisers two ways of running display activity - ...
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Dec 5 2019
What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the ...
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Oct 14 2019
Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, ...
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Apr 26 2019
TCF version 2.0 - What should I know as a publisher?
NOTE! 21.9.2022 Based on the current market information, European ...
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Feb 19 2019
Relevant Digital is more than ad-tech
Relevant Digital Oy is well-known for setting up tools and ...
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Dec 27 2018
Growing trend: in-housing in digital marketing
The talk about advertisers' desire and need to take their digital ...
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Nov 26 2018
Petri Kokkonen was appointed a chairman of IAB Finland
IAB Finland, the association of digital media and marketing ...
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