JP/Politikens Hus is one of Denmark’s leading media companies. They operate a broad portfolio of news media, weekly newspapers, local publications, and niche sites.
Nordic-based Relevant Digital builds relevant Yield to support the needs of digital publishers and networks by helping them manage and improve their advertising revenues. Relevant Digital has over a decade of hands-on experience in running programmatic ad operations at scale. Relevant Yield is the most comprehensive solution on the market, delivering revenue insights (Ad Revenue Insights), real-time analytics (HB Analytics) and remote control of prebid setups (HB Manager) to its customers.
JP/Politikens Hus has worked with Relevant Digital and the Ad Revenue Insights module for Relevant Yield since 2020. They really like the tool and primarily work with it to get stable, unified data from all their sales sources for the rest of the organisation. As a publisher that works with various sites and has distinct AdOps and Sales teams, it is essential to have data available to everyone in the organisation in a clear, simple, and unified manner.
The strategic benefits
JP/Politikens Hus began working with Ad Revenue Insights in 2020 as part of the Relevant Yield solution, which was built to enable publishers and networks to manage and monitor all their sales channels from a single dashboard. Ad Revenue insights make real-time follow-up, reporting and revenue optimisation easier, saving and boosting productivity. Ad Revenue insights also include alerts, helping clients stay updated if their setups encounter unexpected issues.
The strategic benefits they see:
- Data is available in a straightforward and customisable way for the various roles within the company. As we work with multiple sales teams across different websites, it is very convenient that the data can be easily divided among the teams and sales users.
- Useful dashboards reporting modules for quick overviews, in combination with a deeper slice and dice reporting interface, where we can both debug and optimise our business, both from an AdOps and Sales perspective.
- A significant amount of time is saved, as the data is consolidated automatically across a large number of systems. We work with the tool in tandem with our own data warehouse. The primary difference here is that the tool is built primarily for Sales and AdOps, rather than for data analysts, making it easier and more accessible for the end-users of the data.
- The exact numbers across the organisation make communication and understanding easier.
- The Advertiser and Buyer mapping enables us to match the Advertiser and buyer data in Relevant Yield with the way we structure the data in our CRM system.
- The Alarms can be built in different ways. Individual sales users can build alarms for specific deals or Advertisers, while an Admin user can create alarms that focus on more site-level performance.
- The API for exporting data enables us to rely on Relevant Yield to collect data from numerous sales sources and load it into our data warehouse, thereby eliminating a significant amount of API connection maintenance work for our developers. From their perspective, the tool also functions as an API aggregator.
- Relevant Yield is built by Relevant Digital, an independent SaaS company, so it does not have any financial stakes in any of the revenue systems we use.
- The Relevant Yield team is constantly adding new features, connections, and special builds, which means we know we are future-proof and can make our voices heard.
How JP/Politikens Hus works with the Relevant Digital team
- We typically work directly with the Technical Account Manager, who assists us with new connections and data requests. This works well, and most requests are answered within a few office hours.
- We also hold monthly or bi-monthly meetings to discuss new features or development requests for the tool. This also works quite well, and our requests are usually implemented within 1 to 6 months, depending on the volume of requests we have. During onboarding, we defined a few “must-haves”, ensuring that when we started using the tool, we had the critical elements in place.
Financial benefits of working with the Relevant Yield
- Ad Revenue Insights is a great timesaver and saves different headcounts in the organisation.
- Because there is less manual work, coherent data is also available faster, which makes it easier for sales teams to act on it and find new leads or improve existing ones.
- The alarms ping really fast if something is wrong. Because we can share reports and alarms, it is easier for us to discuss and share our concerns to find a solution; this is, of course, especially important if the revenue is threatened.
- Saves a lot of development time on maintaining API connections and consolidating data across the organisation.
- In general, we are pleased with our Cooperation with the Relevant Digital team!
By using Relevant Yield, publishers increase advertising revenues, boost efficiency, keep control, retain independence and reduce costs. Read more about our solution here and contact us to explore how you will benefit by using Relevant Yield.