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Aug 18 2025
Server-Side and Trusted Server – Technology That Gives Control Back to the Publisher?
In programmatic advertising, sales have long relied on client-side ...
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Jul 2 2025
In-House vs External Ad Tech: What Really Works for Publishers
Choosing between building ad tech in-house or adopting third-party ...
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Jul 1 2025
How to Improve Ad Viewability: 5 Proven Ways for Good Visibility and High Revenue
Ad viewability continues to be a hot topic for publishers. As buyers ...
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Jun 11 2025
Digital Services Act (DSA) and Its Impact on Online Platform Publishers
The Digital Services Act (DSA) is a regulation of the European Union ...
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Jun 9 2025
Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?
News websites don’t just deliver stories, they also deliver ads. And ...
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May 22 2025
What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers
In April 2025, a U.S. federal court issued a landmark ruling: Google ...
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May 12 2025
Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
The efficiency of the digital advertising market does not depend ...
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Apr 30 2025
Third-Party Cookies Remain in Chrome: Key Takeaways for Publishers
In April 2025, Google announced that it would no longer roll out a ...
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Apr 30 2025
5 Essential Metrics to Improve Header Bidding Performance
Header bidding is a technique where the publisher simultaneously ...
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Apr 7 2025
Trusted Server Explained: Why It Matters for Publishers in 2025
Trusted Server is an open-source server-side solution developed by ...
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