May 3 2021
How does Universal ID work when third-party cookies are going to be history?
It is not clear yet what will happen to targeting and measurement in ...
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Mar 29 2021
Relevant Yield & ID5 start cooperation
Relevant Yield, the most empowering solution for digital publishers ...
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Mar 11 2021
Ads.txt instructions for publishers
Authorized Digital Sellers or ads.txt is a project launched by IAB ...
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Aug 19 2020
Relevant Yield includes now a dynamic header bidding management
Nordic-based Relevant Digital is well known for Relevant Yield, its ...
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Jul 14 2020
Where should you pay attention to when buying data audiences?
Instead of buying ad spaces the advertisers are opting to buy ...
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Apr 17 2020
How to take advantage of data in programmatic campaigns
Programmatic buying refers to the purchase of media space through ...
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Apr 2 2020
Third-party cookies: how will digital marketing survive without them?
Google has announced its decision to block third-party cookies from ...
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Mar 5 2020
The differences in Display & Video 360 and Google Ads?
Google offers advertisers two ways of running display activity - ...
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Dec 5 2019
What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the ...
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Oct 14 2019
Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, ...
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