RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 10 2021
  • by Suvi Leino
  • 0 Comments

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important ...

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blog
Jun 1 2021
  • by Suvi Leino
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Apple's IDFA update came into effect, what does the situation look like now?

In June 2020, Apple announced that in the future, iOS applications ...

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blog
Jun 1 2021
  • by Suvi Leino
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How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for ...

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blog
May 19 2021
  • by Petri Kokkonen
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The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held ...

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blog
May 3 2021
  • by Suvi Leino
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How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in ...

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blog
Mar 29 2021
  • by Suvi Leino
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Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers ...

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blog
Mar 11 2021
  • by Suvi Leino
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Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB ...

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blog
Aug 19 2020
  • by Petri Kokkonen
  • 0 Comments

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its ...

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blog
Jul 14 2020
  • by Suvi Leino
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Where should you pay attention to when buying data audiences?

Instead of buying ad spaces the advertisers are opting to buy ...

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blog
Apr 17 2020
  • by Suvi Leino
  • 0 Comments

How to take advantage of data in programmatic campaigns

Programmatic buying refers to the purchase of media space through ...

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