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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant Digital to look forward and share our insights into what the new year looks like f...

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by Suvi Leino on Jan 16, 2024 1:27:16 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing responsibility to reduce carbon dioxide emissions.

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by Suvi Leino on Jan 15, 2024 2:11:27 PM
Tags: Programmatic, Header Bidding, Ad Serving, Relevant Yield, Mobile

Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more frequently in your feeds lately? It's because ad monetisation in apps is gaining momentum...

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by Alex Fawcett on Dec 8, 2023 8:30:18 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

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by Suvi Leino on Nov 14, 2023 8:29:57 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

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by Suvi Leino on Sep 5, 2023 6:31:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Key takeaways from Prebid.js webinar: updates and roadmap

Prebid Server has been growing rapidly in popularity, but that doesn't stop Prebid JS from evolving. On May 25th, 2023, Prebid hosted a webinar to ann...

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by Thuy Ho on May 30, 2023 5:19:33 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, server-side has emerged as a crucial tool for publishers to optimise their adverti...

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by Thuy Ho on Mar 20, 2023 3:27:08 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

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by Thuy Ho on Feb 1, 2023 3:30:00 PM
Tags: Data, Privacy, Programmatic, Publisher, Relevant Digital, Header Bidding

What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...

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by Suvi Leino on Jan 5, 2023 12:39:00 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...

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by Suvi Leino on Oct 12, 2022 1:06:00 PM
 

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