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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

Next Day Media increased its efficiency and revenue with Relevant Yield

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

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by Suvi Leino on Mar 24, 2021 1:55:43 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

How to protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot of going on at the same time. When the focus is strongly on, for example, the implement...

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by Suvi Leino on Mar 5, 2021 10:27:34 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

What are the benefits of using a Prebid Server?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. These calls can be made either client-side ...

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by Suvi Leino on Feb 10, 2021 1:56:06 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a good revenue driver for publishers, but its reporting and optimization can be confusing and time-consuming. By going through this ...

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by Suvi Leino on Oct 21, 2020 10:25:08 AM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

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by Suvi Leino on Oct 14, 2019 12:44:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 10, 2018 2:12:00 PM
 

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