RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 9 2024
  • by Thuy Ho
  • 0 Comments

Ad Sales Analytics and Effective Optimisation with Data

Today, almost everyone in ad sales uses some form of analytics to ...

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blog
Jun 11 2024
  • by Thuy Ho
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How to simplify header bidding management?

Header bidding is one of the best and most common money-makers in ...

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blog
Jan 16 2024
  • by Suvi Leino
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What developments can be expected in digital media sales in 2024?

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024
  • by Suvi Leino
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How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing ...

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blog
Dec 8 2023
  • by Alex Fawcett
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Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more ...

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blog
Nov 14 2023
  • by Suvi Leino
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How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and ...

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blog
Sep 5 2023
  • by Suvi Leino
  • 0 Comments

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic ...

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blog
May 30 2023
  • by Thuy Ho
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Key takeaways from Prebid.js webinar: updates and roadmap

Prebid Server has been growing rapidly in popularity, but that ...

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blog
Mar 20 2023
  • by Thuy Ho
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Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, ...

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blog
Feb 1 2023
  • by Thuy Ho
  • 0 Comments

Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant ...

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