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Jun 13 2024
Privacy Sandbox Topics API tests: Updated insights
Nearly six months have passed since Google reduced third-party cookie ...
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May 13 2024
Prebid Mobile: Adapting New Privacy Changes
2024 started with Google (finally) removing third-party cookies for ...
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Apr 23 2024
How Publishers Can Prepare for the End of Third-Party Cookies
The decline of third-party cookies continues to cause headaches for ...
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Feb 28 2024
Cookieless Chrome Audience: A Time for Rebuilding
"It's the end of the world as we know it, and I feel fine," sang ...
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Feb 28 2024
Why Ads May Not Show in Safari’s Private Browsing Mode
Private Browsing is a feature of the Safari browser that allows users ...
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Jan 16 2024
What to Expect in Digital Media Sales in 2024
At the beginning of the year, it has been our tradition at Relevant ...
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Jan 15 2024
How to Optimise Ad Sales and Operations for Better Energy Efficiency
In today's digital advertising industry, there is a growing ...
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Nov 14 2023
How to Foster Innovation and Sustainability in Media Sales
Increasing revenue streams from digital advertising and ...
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Sep 18 2023
TCF 2.2 for Publishers: What You Need to Know
IAB Europe’s Transparency & Consent Framework program helps ...
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Sep 5 2023
Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech
Both advertisers and publishers have recently returned to a topic ...
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