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Jan 15 2024
How to Optimise Ad Sales and Operations for Better Energy Efficiency
In today's digital advertising industry, there is a growing ...
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Nov 14 2023
How to Foster Innovation and Sustainability in Media Sales
Increasing revenue streams from digital advertising and ...
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Sep 18 2023
TCF 2.2 for Publishers: What You Need to Know
IAB Europe’s Transparency & Consent Framework program helps ...
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Sep 5 2023
Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech
Both advertisers and publishers have recently returned to a topic ...
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May 2 2023
Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers
Contextual data and advertising targeting based on it is one of the ...
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Mar 20 2023
Key Data Trends Publishers Should Know in 2025
The familiar and long-serving third-party cookies are gradually ...
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Oct 17 2022
Case Study: How Shared IDs Helped Enable Cookieless Targeting
The digital advertising landscape is constantly evolving. One of the ...
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Oct 12 2022
Relevant Yield: Trends and Lessons Learned in Maximizing Ad Revenue
In particular, publishers who receive income from selling media space ...
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Jun 1 2021
How Does Prebid Make the Future Without Cookies Easier for Publishers?
Deleting third-party cookies from Chrome is a headache for ...
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May 3 2021
What Is a Universal ID and Why It Matters in a Cookieless Future
It is not clear yet what will happen to targeting and measurement in ...
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