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Oct 27 2025
Highlights from October: Ad Tech Insight
October brought plenty of discussion around some of the industry’s ...
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Oct 27 2025
Best Practices for Prebid
There are countless small tweaks in Prebid that can make a big ...
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Jul 2 2025
In-House vs External Ad Tech: What Really Works for Publishers
Choosing between building ad tech in-house or adopting third-party ...
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Jul 1 2025
How to Improve Ad Viewability: 5 Proven Ways for Good Visibility and High Revenue
Ad viewability continues to be a hot topic for publishers. As buyers ...
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Jun 9 2025
Should Publishers Manage Programmatic In-House or Outsource to a Managed Service?
News websites don’t just deliver stories, they also deliver ads. And ...
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Apr 30 2025
5 Essential Metrics to Improve Header Bidding Performance
Header bidding is a technique where the publisher simultaneously ...
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Apr 3 2025
Multivariate Testing in Ad Monetisation: Effective Strategies for Publishers
"Start testing, stop guessing" is Relevant Digital's motto, as our ...
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Mar 12 2025
Header Bidding Wrappers Explained: A Guide for Publishers and Ad Networks
What’s tougher—choosing from two or three wrapper options or sifting ...
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Nov 5 2024
Getting Started with Prebid Server: A Practical Guide for Publishers
Header bidding is a programmatic ad sales technique used by more than ...
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Oct 9 2024
Ad Refresh Best Practices: How to Do It Right and Boost Revenue
Digital Ad Sellers constantly look for innovative ways to increase ...
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