Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

Google has announced its decision to block third-party cookies from Chrome in two years. In June 2021, Google announced that it is delaying its plans ...

Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

Google announced that it will bring new privacy controls to Chrome, following the same path as Safari and Firefox but with a slightly different approa...

NOTE! 21.9.2022 Based on the current market information, European data processing authorities are requiring changes to the TCF standard. We'll update ...