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RELEVANT DIGITAL - BLOG

Insights on Header Bidding, Yield and Ad Tech for Publishers

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Trends for Digital Publishers Ad Sales Operations Header Bidding Management Ad Monetization Tips Ad Revenue Optimization
Ad formats, data flows and charts connected to AI, illustrating multivariate testing in ad monetization
Apr 3 2025

Multivariate Testing in Ad Monetization: Strategies for Publishers

"Start testing, stop guessing" is Relevant Digital's motto, as our ...

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Illustration of ad sales analytics: a sales dashboard compares this year with last year and forecasts revenue, surrounded by pricing, period comparison, advertiser ranking and goal tracking
Apr 3 2025

Ad Sales Analytics: How to Make Ad Sales Data Actionable

Digital ad sales today is all about continuous optimization, rapid ...

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Small AI robot at the centre of glowing circuit lines, symbolising AI in header bidding
Mar 12 2025

Using AI in Header Bidding for Greater Efficiency and Results

Header Bidding allows publishers to increase their ad revenue in ...

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Illustration of choosing a header bidding wrapper: a checklist of cost, server-side support, freedom to experiment, neutrality and customer support next to a Prebid wrapper with SSPs plugged in
Mar 12 2025

Header Bidding Wrappers Explained: A Guide for Publishers

What’s tougher—choosing from two or three wrapper options or sifting ...

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Samantha Giaver, Relevant Digital’s Head of Sales US
Mar 11 2025

Relevant Digital Expands Its Presence in the U.S. Market

Relevant Digital continues its expansion in the North American market ...

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Two colourful waves meeting on a tablet, symbolising programmatic and direct ad sales together
Feb 11 2025

Programmatic and Direct Ad Sales: Why Publishers Need Both

The advertising sales landscape is more diverse than ever, and it is ...

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Relevant AI assistant answering a question about yesterday’s revenue with a performance summary and daily report next to a Relevant Yield dashboard
Feb 10 2025

Relevant AI Is Here: Smarter Ad Yield and Monetization With AI

Relevant Digital introduces Relevant AI. This AI-powered tool ...

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Illustration of the Pay or Okay model: a news site asks readers to either pay for an ad-free version or consent to ads, under the watch of EU regulators
Jan 16 2025

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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How Relevant Yield Helps Publishers Succeed: Vision and Innovation in Action
Jan 14 2025

How Relevant Yield Helps Publishers Succeed: Vision and Innovation

At our core, we are driven by curiosity and a passion for supporting ...

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Screen showing an AI leaf icon over a networked city, illustrating programmatic trends for 2025
Jan 14 2025

Programmatic Advertising Trends 2025: What Publishers Should Watch

Programmatic advertising has established itself as the cornerstone of ...

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