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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Dec 7 2023

Common Mistakes to Avoid in Programmatic Advertising Sales

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 28 2023

Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 27 2023

Ask Us Anything: Your Questions About Relevant Yield, Answered

Relevant Yield is provided by a Nordic-based company, Relevant ...

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blog
Nov 14 2023

How to Foster Innovation and Sustainability in Media Sales

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023

How to Choose the Right Monetisation Tools for Programmatic Growth

The world of programmatic advertising is constantly changing, which ...

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blog
Sep 18 2023

TCF 2.2 for Publishers: What You Need to Know

IAB Europe’s Transparency & Consent Framework program helps ...

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blog
Sep 5 2023

Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech

Both advertisers and publishers have recently returned to a topic ...

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blog
Aug 29 2023

How to Optimise On-Page Ad Units for Better Programmatic Performance

In this article, we will cover how to place ad units on pages, ...

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blog
Aug 16 2023

5 Surprising Ways to Succeed in Programmatic Ad Sales

Programmatic advertising is such a competitive market that it compels ...

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blog
Jul 7 2023

Case Study: Multivariate Testing Done With Relevant Yield

Before we became an AdTech company, Relevant Digital provided ...

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