RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
May 2 2023
  • by Suvi Leino
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The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives

Contextual data and advertising targeting based on it is one of the ...

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blog
Apr 11 2023
  • by Thuy Ho
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Skalden Media Increased Revenue and Autonomy with Relevant Yield

Skalden Media is a Hamburg-based consulting agency that focuses on ...

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blog
Apr 4 2023
  • by Petri Kokkonen
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The Power of Testing: Prebid Server-side vs. Client-side

Prebid is gaining popularity among publishers as an open-source ...

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blog
Mar 22 2023
  • by Suvi Leino
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GUIDE: How the sell-side can build a strong stack?

Media and websites are different and not all solutions are suitable ...

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blog
Mar 20 2023
  • by Suvi Leino
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Key data trends for Publishers in 2024

Familiar and reliable third-party cookies that have served the ...

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blog
Mar 20 2023
  • by Thuy Ho
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Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, ...

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blog
Mar 2 2023
  • by Suvi Leino
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Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the ...

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blog
Feb 2 2023
  • by Thuy Ho
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How can a publisher do multivariate testing in advertising sales?

"Start testing, stop guessing" is Relevant Digital's motto for 2023 ...

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blog
Feb 1 2023
  • by Thuy Ho
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Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant ...

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blog
Jan 5 2023
  • by Suvi Leino
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What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of ...

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