RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jul 7 2023
  • by Thuy Ho
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Case Study: Multivariate Testing Done With Relevant Yield

Before we became an AdTech company, Relevant Digital provided ...

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blog
Jun 1 2023
  • by Tuukka Aaltonen
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5 Prebid Optimisation Tips Every Publisher Should Try

There are numerous settings, both big and small, within Prebid that ...

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blog
May 22 2023
  • by Thuy Ho
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In-App Ad Monetisation: Prebid Mobile Opportunities With Relevant Yield

As mobile usage continues to grow, mobile app publishers are always ...

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blog
May 2 2023
  • by Suvi Leino
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Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers

Contextual data and advertising targeting based on it is one of the ...

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blog
Apr 11 2023
  • by Thuy Ho
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Skalden Media Boosted Ad Revenue and Gained Control With Relevant Yield

Skalden Media is a Hamburg-based consulting agency that focuses on ...

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blog
Apr 4 2023
  • by Petri Kokkonen
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Testing Prebid: Server-Side vs Client-Side Performance Compared

Prebid is gaining popularity among publishers as an open-source ...

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blog
Mar 20 2023
  • by Suvi Leino
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Key Data Trends Publishers Should Know in 2025

The familiar and long-serving third-party cookies are gradually ...

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blog
Dec 30 2022
  • by Suvi Leino
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How to Improve Ad Viewability: 5 Proven Ways to Maximise Visibility and Revenue

Investing in the viewability of ad placements is always topical. ...

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blog
Dec 16 2022
  • by Suvi Leino
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How Publishers Can Use Prebid Video to Increase Ad Sales

With advanced header bidding, a publisher can simplify and speed up ...

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blog
Dec 16 2022
  • by Suvi Leino
  • 0 Comments

JP/Politikens Hus Streamlines Processes and Boosts Efficiency With Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They ...

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