RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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The importance of contextual data for publishers: Opportunities, ethical considerations and future perspectives
Contextual data and advertising targeting based on it is one of the ...
Read More- by Thuy Ho
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Skalden Media Increased Revenue and Autonomy with Relevant Yield
Skalden Media is a Hamburg-based consulting agency that focuses on ...
Read More- by Petri Kokkonen
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The Power of Testing: Prebid Server-side vs. Client-side
Prebid is gaining popularity among publishers as an open-source ...
Read More- by Suvi Leino
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GUIDE: How the sell-side can build a strong stack?
Media and websites are different and not all solutions are suitable ...
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Key data trends for Publishers in 2024
Familiar and reliable third-party cookies that have served the ...
Read More- by Thuy Ho
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Prebid Server - Development plans and potentials for revenue
With the ongoing changes in the programmatic advertising ecosystem, ...
Read More- by Suvi Leino
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Relevant Digital's priorities 2023
In February, the Relevant Digital team assembled to celebrate the ...
Read More- by Thuy Ho
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How can a publisher do multivariate testing in advertising sales?
"Start testing, stop guessing" is Relevant Digital's motto for 2023 ...
Read More- by Thuy Ho
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Prebid's 2023 Trends
In 2022, programmatic advertising continued to have a significant ...
Read More- by Suvi Leino
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What developments can be expected in digital media sales in 2023?
At the turn of the year, we at Relevant Digital have had a habit of ...
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