Dec 16 2022
Next Day Media Improved Efficiency and Revenue With Relevant Yield
Next Day Media works with a large number of Europe’s leading ...
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Oct 17 2022
Case Study: How Shared IDs Helped Enable Cookieless Targeting
The digital advertising landscape is constantly evolving. One of the ...
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Oct 12 2022
Relevant Yield: Trends and Lessons Learned in Maximizing Ad Revenue
In particular, publishers who receive income from selling media space ...
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Jul 15 2022
Getting Started with Ad Refresh in Header Bidding Management
Publishers are constantly looking for new ways to increase their ...
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May 16 2022
Professor Prebid by Prebid.org: A Tool to Streamline Header Bidding
Prebid.org, the organization that oversees open source Prebid ...
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Nov 5 2021
Empowering Publisher Sales Teams: How to Regain Control with the Right Tools
It seems that today's digital advertising ecosystem is like a ...
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Jun 1 2021
How Does Prebid Make the Future Without Cookies Easier for Publishers?
Deleting third-party cookies from Chrome is a headache for ...
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May 3 2021
What Is a Universal ID and Why It Matters in a Cookieless Future
It is not clear yet what will happen to targeting and measurement in ...
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Mar 29 2021
Relevant Yield Partners with ID5 to Strengthen Identity and Privacy Solutions
Relevant Yield, the most empowering solution for digital publishers ...
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Mar 11 2021
How to Set Up Ads.txt: A Guide for Publishers
Authorized Digital Sellers or ads.txt is a project launched by IAB ...
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