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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jan 16 2024

What to Expect in Digital Media Sales in 2024

At the beginning of the year, it has been our tradition at Relevant ...

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blog
Jan 15 2024

How to Optimise Ad Sales and Operations for Better Energy Efficiency

In today's digital advertising industry, there is a growing ...

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blog
Dec 8 2023

Prebid Server for In-App Monetisation: Key Insights for Publishers

Have you been noticing ‘in-app headerbidding’ appearing more ...

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blog
Dec 7 2023

Common Mistakes to Avoid in Programmatic Advertising Sales

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 28 2023

Protect Your Digital Ad Revenue With Relevant Yield’s Smart Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 27 2023

Ask Us Anything: Your Questions About Relevant Yield, Answered

Relevant Yield is provided by a Nordic-based company, Relevant ...

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blog
Nov 14 2023

How to Foster Innovation and Sustainability in Media Sales

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023

How to Choose the Right Monetisation Tools for Programmatic Growth

The world of programmatic advertising is constantly changing, which ...

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blog
Sep 18 2023

TCF 2.2 for Publishers: What You Need to Know

IAB Europe’s Transparency & Consent Framework program helps ...

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blog
Sep 5 2023

Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech

Both advertisers and publishers have recently returned to a topic ...

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