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Sep 18 2023
TCF 2.2 for Publishers: What You Need to Know
IAB Europe’s Transparency & Consent Framework program helps ...
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Sep 5 2023
Supply Path Optimisation (SPO): Driving Transparency and Efficiency in Ad Tech
Both advertisers and publishers have recently returned to a topic ...
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Aug 29 2023
How to Optimise On-Page Ad Units for Better Programmatic Performance
In this article, we will cover how to place ad units on pages, ...
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Aug 16 2023
5 Surprising Ways to Succeed in Programmatic Ad Sales
Programmatic advertising is such a competitive market that it compels ...
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Jul 7 2023
Case Study: Multivariate Testing Done With Relevant Yield
Before we became an AdTech company, Relevant Digital provided ...
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May 22 2023
In-App Ad Monetisation: Prebid Mobile Opportunities With Relevant Yield
As mobile usage continues to grow, mobile app publishers are always ...
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May 2 2023
Why Contextual Data Matters: Opportunities and Ethical Considerations for Publishers
Contextual data and advertising targeting based on it is one of the ...
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Apr 11 2023
Skalden Media Boosted Ad Revenue and Gained Control With Relevant Yield
Skalden Media is a Hamburg-based consulting agency that focuses on ...
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Apr 4 2023
Testing Prebid: Server-Side vs Client-Side Performance Compared
Prebid is gaining popularity among publishers as an open-source ...
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Mar 20 2023
Key Data Trends Publishers Should Know in 2025
The familiar and long-serving third-party cookies are gradually ...
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