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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind the Relevant Yield development: Einar Sandberg

Relevant Yield is provided by a Nordic based company Relevant Digital, with more than a decade hands on experience in running programmatic ad operatio...

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by Suvi Leino on Mar 26, 2021 10:14:41 AM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

Next Day Media increased its efficiency and revenue with Relevant Yield

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million uniqu...

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by Suvi Leino on Mar 24, 2021 1:55:43 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield

How to protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot of going on at the same time. When the focus is strongly on, for example, the implement...

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by Suvi Leino on Mar 5, 2021 10:27:34 AM
Tags: Technologies, Relevant Yield

Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its comprehensive sales reporting dashboard that supports both publishers and sales ho...

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by Petri Kokkonen on Aug 19, 2020 2:31:04 PM
Tags: Advertiser, Programmatic, Technologies

The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...

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by Suvi Leino on Mar 5, 2020 12:38:00 PM
Tags: Technologies, Publisher, Ad Serving

What is an Ad Server?

The title, “What is an ad server” might seem too basic for anyone that is already familiar with ad operations. But there IS confusion about this! Sinc...

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by Suvi Leino on Apr 10, 2018 3:57:00 PM
Tags: Technologies, Publisher, Ad Serving

Tips for a Successful Ad Server Migration

Are you considering to change ad server? Ad server migration and implementation requires ad management skills and a thorough knowledge of ad operation...

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by Suvi Leino on May 15, 2017 5:03:00 PM
Tags: Technologies, Publisher, Ad Serving

What’s a Full Stack Ad Platform for Publishers?

A glance at any of the advertising landscapes below will tell you that the ad tech market has become fragmented over the past few years. Ad tech vendo...

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by Suvi Leino on Sep 6, 2016 5:19:00 PM
 

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