In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...

JP / Politikens Hus is one of Denmark's leading media companies. They are behind a large number of news media, publishers, weekly newspapers and niche...

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementati...

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...