RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Feb 1 2023
  • by Thuy Ho
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Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant ...

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blog
Dec 30 2022
  • by Suvi Leino
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How to improve the viewability of ad placements?

Investing in the viewability of ad placements is always topical. What ...

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blog
Aug 10 2022
  • by Suvi Leino
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JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They ...

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blog
Jul 15 2022
  • by Suvi Leino
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Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their ...

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blog
May 16 2022
  • by Suvi Leino
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Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid ...

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blog
Feb 17 2022
  • by Suvi Leino
  • 0 Comments

Protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot going ...

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blog
Nov 5 2021
  • by Olli Järvilehto
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Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a ...

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blog
Sep 10 2021
  • by Suvi Leino
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GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important ...

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blog
Mar 11 2021
  • by Suvi Leino
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Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB ...

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blog
Nov 10 2018
  • by Suvi Leino
  • 0 Comments

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad ...

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