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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Technologies, Publisher, Relevant Digital, Relevant Yield

People behind Relevant Yield's customer success: Alex Fawcett

Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their ad...

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by Suvi Leino on Nov 2, 2022 4:44:31 PM
Tags: Privacy, Relevant Audience, Programmatic, Technologies, Publisher, Relevant Digital, Piano

CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the most significant challenges recently has been Google's plan to phase out support ...

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by Suvi Leino on Oct 17, 2022 2:31:55 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...

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by Suvi Leino on Oct 12, 2022 1:06:00 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2022

The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...

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by Suvi Leino on Oct 12, 2022 10:00:00 AM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...

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by Suvi Leino on Sep 20, 2022 10:25:16 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...

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by Suvi Leino on Jul 15, 2022 12:36:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...

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by Suvi Leino on May 16, 2022 12:39:07 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 16, 2021 11:28:00 AM
Tags: Publisher, Relevant Digital, Header Bidding, Ad Serving, Relevant Yield

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...

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by Olli Järvilehto on Nov 5, 2021 4:18:53 PM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

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by Suvi Leino on Sep 10, 2021 3:36:53 PM
 

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