RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Suvi Leino
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How to improve the viewability of ad placements?
Investing in the viewability of ad placements is always topical. What ...
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People behind Relevant Yield's customer success: Alex Fawcett
Relevant Yield is provided by a Nordic-based company Relevant Digital ...
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CASE: Driving Cookieless Audience Targeting with Shared IDs
The digital advertising landscape is constantly evolving. One of the ...
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Relevant Yield: Trends and our experience in maximizing advertising revenue
In particular, publishers who receive income from selling media space ...
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Key findings: Attitudes to programmatic advertising 2022
The "Attitudes to Programmatic Advertising" report published annually ...
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Podcast: How to thrive in the cookieless present (and future) with shared IDs
Olli Järvilehto, COO of Relevant Digital, was visiting our partner ...
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Header bidding Management: How to get started with Ad refresh?
Publishers are constantly looking for new ways to increase their ...
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Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding
Prebid.org, the organization that oversees open source Prebid ...
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Header bidding Analytics: Important metrics to follow?
Header bidding is a technique where the publisher offers the same ad ...
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Bringing Power Back to Publisher Sales Teams
It seems that the digital advertising ecosystem of today is like a ...
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