RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Dec 30 2022
  • by Suvi Leino
  • 0 Comments

How to improve the viewability of ad placements?

Investing in the viewability of ad placements is always topical. What ...

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blog
Nov 2 2022
  • by Suvi Leino
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People behind Relevant Yield's customer success: Alex Fawcett

Relevant Yield is provided by a Nordic-based company Relevant Digital ...

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blog
Oct 17 2022
  • by Suvi Leino
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CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the ...

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blog
Oct 12 2022
  • by Suvi Leino
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Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space ...

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blog
Oct 12 2022
  • by Suvi Leino
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Key findings: Attitudes to programmatic advertising 2022

The "Attitudes to Programmatic Advertising" report published annually ...

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blog
Sep 20 2022
  • by Suvi Leino
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Podcast: How to thrive in the cookieless present (and future) with shared IDs

Olli Järvilehto, COO of Relevant Digital, was visiting our partner ...

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blog
Jul 15 2022
  • by Suvi Leino
  • 0 Comments

Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their ...

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blog
May 16 2022
  • by Suvi Leino
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Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid ...

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blog
Nov 16 2021
  • by Suvi Leino
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Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad ...

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blog
Nov 5 2021
  • by Olli Järvilehto
  • 0 Comments

Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a ...

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