People behind Relevant Yield's customer success: Alex Fawcett
Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their ad...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their ad...
The digital advertising landscape is constantly evolving. One of the most significant challenges recently has been Google's plan to phase out support ...
In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...
The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...
Olli Järvilehto, COO of Relevant Digital, was visiting our partner ID5's Podcast series, where industry experts share their experiences and thoughts o...
Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...
Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...
Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...
It seems that the digital advertising ecosystem of today is like a never-ending roller coaster; the privacy landscape is changing, the way we sell and...
For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...
Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...
It’s been three months since Google turned off third-party cookies on 1% of its traffic, and it’s been a rollercoaster! The testing phase for Privacy ...
"It's the end of the world as we know it, and I feel fine," sang R.E.M. in their hit released at the end of the '80s. Maybe it's a bit of a dramatic s...
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