Dec 5 2019
What are 1st, 2nd and 3rd party data?
Data is one of the key drivers of successful marketing. One of the ...
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Oct 14 2019
Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, ...
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May 10 2019
Google Chrome’s privacy changes - mean for advertising ecosystem?
Google announced that it will bring new privacy controls to Chrome, ...
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Apr 26 2019
TCF version 2.0 - What should I know as a publisher?
NOTE! 21.9.2022 Based on the current market information, European ...
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Mar 27 2019
Data traders’ drop out game has started?
Last week, it was reported that Oracle has stopped selling AddThis ...
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Feb 19 2019
Relevant Digital is more than ad-tech
Relevant Digital Oy is well-known for setting up tools and ...
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Dec 27 2018
Growing trend: in-housing in digital marketing
The talk about advertisers' desire and need to take their digital ...
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Nov 26 2018
Petri Kokkonen was appointed a chairman of IAB Finland
IAB Finland, the association of digital media and marketing ...
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Nov 10 2018
Client Side Header Bidding models in Programmatic sales
Header bidding is a technique where the publisher offers the same ad ...
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Nov 9 2018
What happens in the Adops?
AdOps, which primary task is to support sales and implementation of ...
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