RELEVANT DIGITAL - BLOG
Expertise and current insights on digital media commercialisation and advertising
- by Olli Järvilehto
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Google Chrome’s privacy changes - mean for advertising ecosystem?
Google announced that it will bring new privacy controls to Chrome, ...
Read More- by Suvi Leino
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TCF version 2.0 - What should I know as a publisher?
NOTE! 21.9.2022 Based on the current market information, European ...
Read More- by Olli Järvilehto
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Data traders’ drop out game has started?
Last week, it was reported that Oracle has stopped selling AddThis ...
Read More- by Suvi Leino
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Relevant Digital is more than ad-tech
Relevant Digital Oy is well-known for setting up tools and ...
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Growing trend: in-housing in digital marketing
The talk about advertisers' desire and need to take their digital ...
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Petri Kokkonen was appointed a chairman of IAB Finland
IAB Finland, the association of digital media and marketing ...
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Client Side Header Bidding models in Programmatic sales
Header bidding is a technique where the publisher offers the same ad ...
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What happens in the Adops?
AdOps, which primary task is to support sales and implementation of ...
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How to select an effective target audience for your ad campaign?
People encounter an unprecedented amount of messages throughout the ...
Read More- by Petri Kokkonen
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Transparency of the data market in a post-GDPR world
When GDPR rolled out 4 months ago, the whole industry was ...
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