RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
May 10 2019
  • by Olli Järvilehto
  • 0 Comments

Google Chrome’s privacy changes - mean for advertising ecosystem?

Google announced that it will bring new privacy controls to Chrome, ...

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blog
Apr 26 2019
  • by Suvi Leino
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TCF version 2.0 - What should I know as a publisher?

NOTE! 21.9.2022 Based on the current market information, European ...

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blog
Mar 27 2019
  • by Olli Järvilehto
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Data traders’ drop out game has started?

Last week, it was reported that Oracle has stopped selling AddThis ...

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blog
Feb 19 2019
  • by Suvi Leino
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Relevant Digital is more than ad-tech

Relevant Digital Oy is well-known for setting up tools and ...

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blog
Dec 27 2018
  • by Suvi Leino
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Growing trend: in-housing in digital marketing

The talk about advertisers' desire and need to take their digital ...

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blog
Nov 26 2018
  • by Suvi Leino
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Petri Kokkonen was appointed a chairman of IAB Finland

IAB Finland, the association of digital media and marketing ...

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blog
Nov 10 2018
  • by Suvi Leino
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Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad ...

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blog
Nov 9 2018
  • by Suvi Leino
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What happens in the Adops?

AdOps, which primary task is to support sales and implementation of ...

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blog
Oct 15 2018
  • by Suvi Leino
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How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the ...

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blog
Oct 5 2018
  • by Petri Kokkonen
  • 0 Comments

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was ...

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