RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Dec 27 2018
  • by Suvi Leino
  • 0 Comments

Growing trend: in-housing in digital marketing

The talk about advertisers' desire and need to take their digital ...

Read More
blog
Nov 26 2018
  • by Suvi Leino
  • 0 Comments

Petri Kokkonen was appointed a chairman of IAB Finland

IAB Finland, the association of digital media and marketing ...

Read More
blog
Nov 10 2018
  • by Suvi Leino
  • 0 Comments

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad ...

Read More
blog
Nov 9 2018
  • by Suvi Leino
  • 0 Comments

What happens in the Adops?

AdOps, which primary task is to support sales and implementation of ...

Read More
blog
Oct 15 2018
  • by Suvi Leino
  • 0 Comments

How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the ...

Read More
blog
Oct 5 2018
  • by Petri Kokkonen
  • 0 Comments

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was ...

Read More
blog
May 24 2018
  • by Suvi Leino
  • 0 Comments

Relevant Digital data survey

Data targeting is becoming more common in digital advertising. Lately ...

Read More
blog
Apr 10 2018
  • by Suvi Leino
  • 0 Comments

What is an Ad Server?

The title, “What is an ad server” might seem too basic for anyone ...

Read More
blog
Dec 8 2017
  • by Suvi Leino
  • 0 Comments

Relevant Digital Expands Swedish Operations

Relevant Digital started our new Swedish venture with one employee in ...

Read More
blog
Oct 10 2017
  • by Suvi Leino
  • 0 Comments

We are now officially ‘Relevant Digital Oy’

We would like to inform you that Relevant is now officially named ...

Read More