RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Jan 15 2024
  • by Suvi Leino
  • 0 Comments

How to optimise advertising sales and operations for greater energy efficiency?

In today's digital advertising industry, there is a growing ...

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blog
Jan 11 2024
  • by Suvi Leino
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Header bidding analytics: Important metrics to follow?

Header bidding is a technique where the publisher simultaneously ...

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blog
Dec 8 2023
  • by Alex Fawcett
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Navigating Prebid Server for In-App Monetisation: Insights and Considerations

Have you been noticing ‘in-app headerbidding’ appearing more ...

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blog
Dec 7 2023
  • by Thuy Ho
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Mistakes to Avoid in Programmatic Selling?

Programmatic advertising began shaping up in the mid-2000s with the ...

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blog
Nov 28 2023
  • by Suvi Leino
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Protect Your Digital Advertising Revenues with Relevant Yield Alarms

Digital sales, development, and ad ops teams usually have a lot going ...

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blog
Nov 27 2023
  • by Thuy Ho
  • 0 Comments

Ask Us Anything: Answers to Your Questions About Relevant Yield

Relevant Yield is provided by a Nordic-based company, Relevant ...

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blog
Nov 14 2023
  • by Suvi Leino
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How to foster innovative and sustainable media sales?

Increasing revenue streams from digital advertising and ...

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blog
Oct 20 2023
  • by Suvi Leino
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How to evaluate monetisation tools and support for developing programmatic sales

The world of programmatic advertising is in constant flux. This ...

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blog
Oct 9 2023
  • by Tuukka Aaltonen
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How AI Destroyed Jobs in Programmatic Advertising

This is the first in a series of posts about AI that I will be ...

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blog
Oct 4 2023
  • by Thuy Ho
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DMEXCO 2023: Experiences and Highlights

Every year, Relevant Digital eagerly looks forward to DMEXCO, the ...

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