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RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Mar 11 2025

Relevant Digital Expands Its Presence in the U.S. Market

Relevant Digital continues its expansion in the North American market ...

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blog
Feb 11 2025

Programmatic and Direct Ad Sales: Why Publishers Need Both

The advertising sales landscape is more diverse than ever, and it is ...

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blog
Feb 11 2025

How AI Assistants Are Changing Ad Revenue Optimisation and Analytics

Managing ad sales is more complex than ever, yet it presents ...

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blog
Feb 10 2025

Relevant AI Is Here: Smarter Ad Monetisation With AI-Powered Assistance

Relevant Digital introduces Relevant AI. This AI-powered tool ...

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blog
Jan 16 2025

Overview of the "Pay or Okay" Model in Europe

In recent years, the funding models for digital services have become ...

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blog
Jan 14 2025

How Relevant Yield Helps Publishers Succeed: Vision and Innovation in Action

At our core, we are driven by curiosity and a passion for supporting ...

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blog
Jan 14 2025

Programmatic Advertising Trends 2025: What Publishers Should Watch

Programmatic advertising has established itself as the cornerstone of ...

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blog
Dec 10 2024

SSP Curated Deals: Do They Benefit Publishers?

At the core of a digital publisher’s success lies the ability to ...

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blog
Dec 10 2024

AdTech in Review: Key Trends and Takeaways from 2024

The year 2024 marked a significant turning point for digital media. ...

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blog
Nov 6 2024

Programmatic Advertising in 2024: Key Publisher Insights and Attitudes

IAB Europe has again released its annual 'Attitudes to Programmatic ...

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