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Jan 14 2025
Programmatic Advertising Trends 2025: What Publishers Should Watch
Programmatic advertising has established itself as the cornerstone of ...
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Dec 10 2024
SSP Curated Deals: Do They Benefit Publishers?
At the core of a digital publisher’s success lies the ability to ...
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Dec 10 2024
AdTech in Review: Key Trends and Takeaways from 2024
The year 2024 marked a significant turning point for digital media. ...
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Nov 6 2024
Programmatic Advertising in 2024: Key Publisher Insights and Attitudes
IAB Europe has again released its annual 'Attitudes to Programmatic ...
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Nov 5 2024
Getting Started with Prebid Server: A Practical Guide for Publishers
Header bidding is a programmatic ad sales technique used by more than ...
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Nov 5 2024
Digital Media in 2025: Innovation, Strategy, and Growth Outlook
The digital media industry is transitioning into a new era, where ...
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Oct 9 2024
Ad Refresh Best Practices: How to Do It Right and Boost Revenue
Digital Ad Sellers constantly look for innovative ways to increase ...
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Sep 25 2024
DMEXCO 2024 Recap: European AdTech Trends and 2025 Outlook
DMEXCO 2024 once again offered a fantastic opportunity to explore the ...
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Sep 13 2024
Google Topics API in Prebid: Is It Valuable for Publishers and Advertisers?
In July, we heard that the hard cut of Google Chrome 3rd-party ...
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Sep 9 2024
How to Optimise Ad Sales With Smart Analytics and Actionable Data
Today, almost everyone in ad sales uses some form of analytics to ...
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