RELEVANT DIGITAL - BLOG
Insights on Header Bidding, Yield and Ad Tech for Publishers
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- Trends for Digital Publishers
- by Suvi Leino
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AdTech in Review: Publishing Trends 2025 and Key Takeaways
Many changes that were already underway became permanent parts of the ...
Read More: AdTech in Review: Publishing Trends 2025 and Key Takeaways- Ad Revenue Optimization
- by Thuy Ho
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How Publishers Should Approach Lazy Loading for Better Viewability
Lazy loading isn’t simply “don’t load ads until users scroll near ...
Read More: How Publishers Should Approach Lazy Loading for Better Viewability- Trends for Digital Publishers
- by Thuy Ho
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Ad Tech Insights: Trusted Server, AdCP and the EU Digital Omnibus
In November, three themes stood out: practical lessons from Trusted ...
Read More: Ad Tech Insights: Trusted Server, AdCP and the EU Digital Omnibus- Ad Revenue Optimization
- by Thuy Ho
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How Timeouts Can Help Increase Ad Revenue
Timeouts can significantly impact publishers' digital ad revenues, ...
Read More: How Timeouts Can Help Increase Ad Revenue- Ad Sales Operations
- by Suvi Leino
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JP/Politikens Hus Improved Ad Revenue Reporting With Relevant Yield
JP/Politikens Hus is one of Denmark’s leading media companies. They ...
Read More: JP/Politikens Hus Improved Ad Revenue Reporting With Relevant Yield- Trends for Digital Publishers
- by Thuy Ho
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Ad Tech Insights: OpenAds, Prebid Mobile and Multi-TID
October brought plenty of discussion around some of the industry's ...
Read More: Ad Tech Insights: OpenAds, Prebid Mobile and Multi-TID- Ad Monetization Tips
- by Thuy Ho
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Best Practices for Prebid
There are countless small tweaks in Prebid that can make a big ...
Read More: Best Practices for Prebid- Trends for Digital Publishers
- by Suvi Leino
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How Does the Change in Transaction ID Affect Programmatic Advertising?
Transaction ID (TID) is a technical identifier used in programmatic ...
Read More: How Does the Change in Transaction ID Affect Programmatic Advertising?- Trends for Digital Publishers
- by Suvi Leino
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TTPA: What the EU’s Political Advertising Rules Mean for Publishers
Political advertising has long been a contentious issue in Europe, ...
Read More: TTPA: What the EU’s Political Advertising Rules Mean for Publishers- Trends for Digital Publishers
- by Suvi Leino
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Meet the Relevant Yield Team at DMEXCO 2025
The Relevant Yield team is heading to Dmexco in Cologne this ...
Read More: Meet the Relevant Yield Team at DMEXCO 2025
