Apple's IDFA update came into effect, what does the situation look like now?
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.
In June 2020, Apple announced that in the future, iOS applications must obtain consent from users to track their ads or use the IDFA. The IDFA, abbrev...
Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...
It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...
Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...
Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...
More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...
Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...
AdOps, which primary task is to support sales and implementation of online advertising, is one of the most strategically important units for online ad...
The title, “What is an ad server” might seem too basic for anyone that is already familiar with ad operations. But there IS confusion about this! Sinc...
At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant...
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising r...
Working with publishers has taught Relevant Digital much about the ins and outs of developing technology in-house versus utilising solutions developed...
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