Sep 10 2021
GUIDE: How publisher can optimize programmatic revenue in 3 steps?
For many online publishers, programmatic advertising is an important ...
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Jun 1 2021
Apple's IDFA update came into effect, what does the situation look like now?
In June 2020, Apple announced that in the future, iOS applications ...
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Jun 1 2021
How does Prebid make the future without cookies easier for publishers?
Deleting third-party cookies from Chrome is a headache for ...
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May 3 2021
How does Universal ID work when third-party cookies are going to be history?
It is not clear yet what will happen to targeting and measurement in ...
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Mar 29 2021
Relevant Yield & ID5 start cooperation
Relevant Yield, the most empowering solution for digital publishers ...
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Mar 11 2021
Ads.txt instructions for publishers
Authorized Digital Sellers or ads.txt is a project launched by IAB ...
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Oct 14 2019
Client-side or Server-side Header bidding?
More than 70% of publishers use header bidding to boost eCPMs, ...
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Apr 26 2019
TCF version 2.0 - What should I know as a publisher?
NOTE! 21.9.2022 Based on the current market information, European ...
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Nov 10 2018
Client Side Header Bidding models in Programmatic sales
Header bidding is a technique where the publisher offers the same ad ...
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Nov 9 2018
What happens in the Adops?
AdOps, which primary task is to support sales and implementation of ...
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