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Relevant Digital Oy

We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: IAB, Relevant Digital

The current state and future of digital advertising from the top of Europe - IAB Interact starts next week!

IAB Europe’s flagship event of the year, IAB Interact, will be held virtually next week. The event is spread over three days from Tuesday to Thursday ...

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by Petri Kokkonen on May 19, 2021 1:04:10 PM
Tags: Data, Privacy, Technologies, Publisher, Cookies, Relevant Digital, Relevant Yield

How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in digital advertising in the future when the use of third-party will end, but it is...

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by Suvi Leino on May 3, 2021 11:19:20 AM
Tags: Privacy, Technologies, Publisher, Relevant Digital, Relevant Yield

Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers and ad networks to manage and improve their advertising revenues, and ID5 have sta...

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by Suvi Leino on Mar 29, 2021 3:42:10 PM
Tags: Relevant Audience, Advertiser, Relevant Digital

MTVuutiset.fi joins Relevant Audience

MTV and Aller set up a joint data marketplace in 2016. However, the companies have now decided to end their collaboration and MTVuutiset.fi is joining...

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by Suvi Leino on Nov 21, 2019 12:43:00 PM
Tags: Data, Relevant Digital

Relevant Digital is more than ad-tech

Relevant Digital Oy is well-known for setting up tools and technologies required for online advertising and for developing and commercialising online ...

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by Suvi Leino on Feb 19, 2019 3:24:00 PM
Tags: Relevant Digital

Petri Kokkonen was appointed a chairman of IAB Finland

IAB Finland, the association of digital media and marketing industries in Finland, has elected a new board at the general assembly on Wednesday 22th N...

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by Suvi Leino on Nov 26, 2018 2:01:00 PM
Tags: Relevant Audience, Relevant Digital, Survey

Relevant Digital data survey

Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...

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by Suvi Leino on May 24, 2018 3:52:00 PM
Tags: Data, Relevant Audience, Advertiser, Relevant Digital

Segment Finder helps to find segments available on Relevant Audience

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all...

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by Suvi Leino on Jan 9, 2018 4:25:00 PM
Tags: Relevant Digital

Relevant Digital Expands Swedish Operations

Relevant Digital started our new Swedish venture with one employee in Stockholm in October. Now we’re adding more power to fuel our digital services a...

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by Suvi Leino on Dec 8, 2017 4:12:00 PM
Tags: Relevant Digital

We are now officially ‘Relevant Digital Oy’

We would like to inform you that Relevant is now officially named Relevant Digital Oy. Our company name was formerly Relevant Partner 4 Media Oy. So w...

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by Suvi Leino on Oct 10, 2017 4:55:00 PM
 

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