RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Nov 16 2021
  • by Suvi Leino
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Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad ...

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blog
Nov 5 2021
  • by Olli Järvilehto
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Bringing Power Back to Publisher Sales Teams

It seems that the digital advertising ecosystem of today is like a ...

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blog
Sep 10 2021
  • by Suvi Leino
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GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important ...

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blog
Jun 1 2021
  • by Suvi Leino
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How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for ...

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blog
May 3 2021
  • by Suvi Leino
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How does Universal ID work when third-party cookies are going to be history?

It is not clear yet what will happen to targeting and measurement in ...

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blog
Mar 29 2021
  • by Suvi Leino
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Relevant Yield & ID5 start cooperation

Relevant Yield, the most empowering solution for digital publishers ...

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blog
Aug 19 2020
  • by Petri Kokkonen
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Relevant Yield includes now a dynamic header bidding management

Nordic-based Relevant Digital is well known for Relevant Yield, its ...

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blog
Oct 14 2019
  • by Suvi Leino
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Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, ...

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blog
Nov 10 2018
  • by Suvi Leino
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Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad ...

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