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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Programmatic, Publisher, Ad Serving

How to improve the viewability of ad placements?

Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...

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by Suvi Leino on Dec 30, 2022 9:00:00 AM
Tags: Privacy, Relevant Audience, Programmatic, Technologies, Publisher, Relevant Digital, Piano

CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the most significant challenges recently has been Google's plan to phase out support ...

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by Suvi Leino on Oct 17, 2022 2:31:55 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...

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by Suvi Leino on Oct 12, 2022 1:06:00 PM
Tags: Advertiser, Programmatic, Publisher, Survey

Key findings: Attitudes to programmatic advertising 2022

The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...

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by Suvi Leino on Oct 12, 2022 10:00:00 AM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield, API Insights

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

JP / Politikens Hus is one of Denmark's leading media companies. They are behind a large number of news media, publishers, weekly newspapers and niche...

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by Suvi Leino on Aug 10, 2022 11:33:00 AM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Header bidding Management: How to get started with Ad refresh?

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...

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by Suvi Leino on Jul 15, 2022 12:36:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Prebid.org’s tool Professor Prebid is designed to streamline Header Bidding

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...

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by Suvi Leino on May 16, 2022 12:39:07 PM
Tags: Programmatic, Technologies, Header Bidding, Ad Serving, Relevant Yield, API Insights, HB Analytics

Protect your digital advertising revenues with Relevant Yield alarms

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementati...

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by Suvi Leino on Feb 17, 2022 1:59:00 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Header bidding Analytics: Important metrics to follow?

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 16, 2021 11:28:00 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

GUIDE: How publisher can optimize programmatic revenue in 3 steps?

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...

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by Suvi Leino on Sep 10, 2021 3:36:53 PM
 

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