RELEVANT DIGITAL - BLOG

Expertise and current insights on digital media commercialisation and advertising

blog
Sep 5 2023
  • by Suvi Leino
  • 0 Comments

Supply Path Optimisation (SPO) promotes transparency and efficiency in the advertising ecosystem

Both advertisers and publishers have recently returned to a topic ...

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blog
May 30 2023
  • by Thuy Ho
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Key takeaways from Prebid.js webinar: updates and roadmap

Prebid Server has been growing rapidly in popularity, but that ...

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blog
Mar 20 2023
  • by Thuy Ho
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Prebid Server - Development plans and potentials for revenue

With the ongoing changes in the programmatic advertising ecosystem, ...

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blog
Mar 2 2023
  • by Suvi Leino
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Relevant Digital's priorities 2023

In February, the Relevant Digital team assembled to celebrate the ...

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blog
Feb 1 2023
  • by Thuy Ho
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Prebid's 2023 Trends

In 2022, programmatic advertising continued to have a significant ...

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blog
Jan 5 2023
  • by Suvi Leino
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What developments can be expected in digital media sales in 2023?

At the turn of the year, we at Relevant Digital have had a habit of ...

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blog
Dec 30 2022
  • by Suvi Leino
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How to improve the viewability of ad placements?

Investing in the viewability of ad placements is always topical. What ...

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blog
Oct 17 2022
  • by Suvi Leino
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CASE: Driving Cookieless Audience Targeting with Shared IDs

The digital advertising landscape is constantly evolving. One of the ...

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blog
Oct 12 2022
  • by Suvi Leino
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Relevant Yield: Trends and our experience in maximizing advertising revenue

In particular, publishers who receive income from selling media space ...

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blog
Oct 12 2022
  • by Suvi Leino
  • 0 Comments

Key findings: Attitudes to programmatic advertising 2022

The "Attitudes to Programmatic Advertising" report published annually ...

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