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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How can a publisher take advantage of prebid video to increase ad sales?

A publisher can simplify and speed up the commercialization of advertising inventory with advanced Header Bidding. Header Bidding is a technology that...

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by Suvi Leino on Sep 8, 2021 2:43:03 PM
Tags: Privacy, Google, Programmatic, Publisher, Cookies

Google gave more time to prepare for a cookieless future - what does that mean for publishers?

In June, Google announced that it would postpone the removal of third-party cookie support from Chrome until 2023, adding about one year to the origin...

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by Suvi Leino on Sep 8, 2021 1:54:11 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield, Prebid

How does Prebid make the future without cookies easier for publishers?

Deleting third-party cookies from Chrome is a headache for publishers, especially for programmatic revenue. The possibilities of programmatic targetin...

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by Suvi Leino on Jun 1, 2021 12:49:52 PM
Tags: Programmatic, Publisher, IAB, Ad Serving

Ads.txt instructions for publishers

Authorized Digital Sellers or ads.txt is a project launched by IAB Tech Lab in 2017 to help ensure that digital advertising inventory is sold only thr...

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by Suvi Leino on Mar 11, 2021 10:50:37 AM
Tags: Programmatic, Publisher, Ad Serving, Relevant Yield, API Insights

How to increase the programmatic revenue?

Typically, programmatic sales means selling and buying online advertising, often using fully automated systems, thereby deviating from traditional sal...

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by Suvi Leino on Nov 30, 2020 6:45:00 AM
Tags: Programmatic, Publisher, Ad Serving

How to improve the visibility of ad placements?

Placement visibility plays a significant role in business on commercial sites. Ad visibility has for long been a hot topic among publishers, advertise...

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by Suvi Leino on Jul 14, 2020 11:59:47 AM
Tags: Advertiser, Programmatic, Technologies

The differences in Display & Video 360 and Google Ads?

Google offers advertisers two ways of running display activity - through the Google Display Network (GDN), purchased through Google Ads (formerly Adwo...

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by Suvi Leino on Mar 5, 2020 12:38:00 PM
Tags: Programmatic, Publisher, Header Bidding, Relevant Yield

Client-side or Server-side Header bidding?

More than 70% of publishers use header bidding to boost eCPMs, increase fill rates, and maximize revenues. While client-side header bidding is an over...

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by Suvi Leino on Oct 14, 2019 12:44:00 PM
Tags: Advertiser, In-housing, Programmatic

Growing trend: in-housing in digital marketing

The talk about advertisers' desire and need to take their digital marketing operations into their own hands is running hot. According to the IAB Europ...

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by Suvi Leino on Dec 27, 2018 1:30:00 PM
Tags: Programmatic, Publisher, Header Bidding, Ad Serving, Relevant Yield

Client Side Header Bidding models in Programmatic sales

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

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by Suvi Leino on Nov 10, 2018 2:12:00 PM
 

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