Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...

The digital advertising landscape is constantly evolving. One of the most significant challenges recently has been Google's plan to phase out support ...

In particular, publishers who receive income from selling media space are constantly striving to develop and find new ways to increase digital adverti...

The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensi...

JP / Politikens Hus is one of Denmark's leading media companies. They are behind a large number of news media, publishers, weekly newspapers and niche...

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is A...

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an ...

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementati...

Header bidding is a technique where the publisher offers the same ad impression, to multiple ad exchanges, simultaneously. Once the highest bid is sel...

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is increasing together w...