Increasing revenue streams from digital advertising and commercialising media are challenging and exciting tasks requiring creativity. Although every ...

The world of programmatic advertising is in constant flux. This challenges publishers to keep up with developments and maintain in-house expertise. On...

This is the first in a series of posts about AI that I will be writing. As opposed to many of my usual, more technical, or at least lower-level posts ...

Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital a...

Prebid Server has been growing rapidly in popularity, but that doesn't stop Prebid JS from evolving. On May 25th, 2023, Prebid hosted a webinar to ann...

With the ongoing changes in the programmatic advertising ecosystem, server-side has emerged as a crucial tool for publishers to optimise their adverti...

In February, the Relevant Digital team assembled to celebrate the successes of the year 2022 and chart the course for 2023. With a fast-paced and exhi...

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad in...

At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our views on what we think the future looks like from th...

Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and dema...