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We help publishers find more productive ways to operate and advertisers to do more effective online advertising. Our blog and newsletter provide information on industry developments and product updates, as well as tips and best practices.

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Recent Posts

Tags: Data, Relevant Audience, Advertiser

Where should you pay attention to when buying data?

Instead of buying ad spaces the advertisers are opting to buy audiences. Armed with audience data, you can target ad viewers for example at a demograp...

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by Suvi Leino on Jul 14, 2020 1:13:21 PM
Tags: Data, Relevant Audience, Advertiser

The role and possibilities of data in programmatic buying

Programmatic buying refers to the purchase of media space through platforms. Unlike traditional direct buying, it happens in real-time and ad impressi...

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by Suvi Leino on Apr 17, 2020 12:35:00 PM
Tags: Data, Relevant Audience, Advertiser

What are 1st, 2nd and 3rd party data and how can they be used in marketing?

Data is one of the key drivers of successful marketing. One of the biggest challenges for the marketer is understanding the data, prioritizing it and ...

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by Suvi Leino on Dec 5, 2019 12:42:00 PM
Tags: Relevant Audience, Advertiser, Relevant Digital

MTVuutiset.fi joins Relevant Audience, which will become Finland's largest independent data marketplace

MTV and Aller set up a joint data marketplace in 2016. However, the companies have now decided to end their collaboration and MTVuutiset.fi is joining...

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by Suvi Leino on Nov 21, 2019 12:43:00 PM
Tags: Data, Relevant Audience, Advertiser

How to select an effective target audience for your ad campaign?

People encounter an unprecedented amount of messages throughout the day in an environment where advertisers are trying to influence their purchasing b...

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by Suvi Leino on Oct 15, 2018 2:59:00 PM
Tags: Privacy, Relevant Audience, GDPR, Programmatic

Transparency of the data market in a post-GDPR world

When GDPR rolled out 4 months ago, the whole industry was hyperventilating and some feared the programmatic advertising trade would come to a full sto...

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by Petri Kokkonen on Oct 5, 2018 1:44:00 PM
Tags: Relevant Audience, Relevant Digital, Survey

Relevant Digital data survey

Data targeting is becoming more common in digital advertising. Lately we have seen a lot of discussion about data quality and transparency. It’s inter...

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by Suvi Leino on May 24, 2018 3:52:00 PM
Tags: Data, Relevant Audience, Advertiser, Relevant Digital

Segment Finder helps advertisers to find valuable segments available on Relevant Audience

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all...

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by Suvi Leino on Jan 9, 2018 4:25:00 PM
Tags: Relevant Audience, Relevant Digital

My first weeks with Relevant Audience: Olli Järvilehto

Olli Järvilehto started working for Relevant in May. Olli is the Head of Data and commercial responsible of the development of Relevant Data Business;...

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by Suvi Leino on May 29, 2017 4:59:00 PM
Tags: Relevant Audience, Relevant Digital

My first weeks with Relevant Audience: Tiina Kivilahti

Tiina started working for Relevant as an Data Analyst in February. Tiina is working with analysis of online data and creating segments for Relevant Au...

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by Suvi Leino on Apr 19, 2017 5:06:00 PM
 

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